For our first roundup of the new year, I've decided to change the format a bit and present the links first. I've also included notable YOUmoz entries from the last week, so hopefully you folks will enjoy the weekly YOUmoz roundup in addition to the other stuff. Stories, news, and other notable items from the past week: Three star links: ...
I know how tough it can be to justify the expense of attending an industry conference. I also know how easy it can be :) In the world of search marketing, ROI is often based on traffic and conversions (or page views if advertising is the primary revenue model) and despite the fact that attending a conference won't always bring you tons of traffic and conversions (at least not directly), there's...
For those of you who don't know me yet, my name is Danny and I am SEOmoz's intern. I have spent the last several weeks reading and categorizing all the blog posts written over the years on this site. It has been quite the project and has let me really experience how this company and the SEO industry as a whole have evolved. I, like the other mozzers, am a stat junkie and kept notes on notable tren...
It's Thursday, so you know what that means: another installment of Roundup Thursday! This week, I'm implementing a more formal layout that will be executed in every recap post from here on out. Hope you enjoy it! That being said... New Additions to the SEOmoz Marketplace: Featured job postings: ...
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It's very late, and I need to be up very early, but the blog - she's a harsh mistress, so let's dive right in. Guide to Viral Marketing & Linkbait on the Web I edited this 40+ page guide just before we left for Pubcon last week and remarked to Jane (the primary&...
It's that time again, folks--post conference "Overheard in ________" time (aka Kevin Gleeson's favorite post). This being my first Pubcon experience, I had plenty of quotes rolling around in my head but tried to extract the least inappropriate ones (hey, some things just need to stay [and die] in the barren Vegas desert). That being said, enjoy the best quotes I was able to remember:
I've recently been tasked with managing our PPC campaign and working with Jeff on tweaking our landing pages in order to increase our Premium Membership conversions. This week at PubCon I attended as many conversions, PPC, and landing page-related sessions as I could to see if there were any tips or tactics I could pick up. I'd classify myself as someone who knows more than the basics about PPC an...
I'm typing this as I'm sitting at the departure terminal for my trip back home to Seattle. Its been quite the week, and I'm definitely feeling a bit fatigued, but saying this trip was "worth it", would be an understatement. This is my second time in Vegas, but first time out to a SEO convention. Being a developer I am often a bit clueless about who most of th...
Last night SEOmoz hosted the much-anticipated Search Spam party (much anticipated by Rand and Gillian, anyway, who have been skipping around the office like giddy little school girls the past couple weeks). Held in the room opposite the Google Meet the Engineers mixer (how very ...
I don't know what it is about this town, but things work very differently here. I've been getting little sleep and not eating very much (aside from a trip to the Bellagio's buffet where I ate myself sick) and yet I feel fantastic. They say casinos pump oxygen into the gambling halls and bars in order to keep you awake and alert and spending money. Whatever it is, it works. This morn...
Being a developer, I tend to be drawn to the sessions here at PubCon that have more of a product creation and development feel. The search marketing sessions are good too, and I attend them over the entry level developer sessions, but when I go to a session my takeaway is how what I've learned can make me a better developer. Fighting lack of sleep, I attended the Local a...
Please excuse the post's title. It's been a long day already and I'm terrible at writing titles at the best of times. From the nineteenth floor of the Wynn in Las Vegas, my fried brain decided that an off-topic title for an on-topic piece was just fine. Most of you know why we're here. It's Pubcon. This conference marks the first time I've been "back" to an industry event,...
Next week, at Las Vegas' Pubcon Conference, SEOmoz is throwing a whole new kind of party. In the past, we've had tons of fun playing the parlor game, Werewolf (description & rules here), with Googlers, SEOs, Black Hats & industry mavens. It's the perfect combi...
I'm going to blatantly copy my fellow Linkbait and Viral Marketing presenter Ciarán and post my slides and notes here for you guys. What can I say. Imitation is flattering, isn't it? And the posts are a good idea: it means that you all get to hear what I said about all the slides and you don't have any irritating PowerPoint presentation to download. Because I know you all secretly ...