In our continuing series of coverage, I'm pleased to present one of the most talked-about, anticipated and dramatic sessions of the SES San Jose conference so far (though I heard that the session on click fraud was also extremely contentious). For the past 2-3 years, Google (along with Yahoo! and MSN/Live) have hounded the micro-economy of paid link advertising and paid link networks at...
I'm taking a new approach with events and attempting to do more in-depth coverage of a couple of what I feel are the best, most interesting, most innovative or least discussed sessions at the conference. Since contextual advertising is an area where I have little to no experience, I found the panel fascinating - and certainly Microsoft's announcement of a contextual ad product on the Microsoft ...
To help keep the balance, I'll shine some light on some of my favorite things about search conferences: Presenting - It's exciting to be on stage, sharing ideas and being a thought leader. There's an undeniable allure to it, and while I take it as a serious responsibility, I admit that I have a real passion for it, too. Meeting New Peopl...
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With the industry's largest annual event starting next Monday, I figured it's high time to give out some advice about networking in person at search conferences like SES San Jose. I've been trying to limit my list format posts, but there's really no better way to present the topics, so here goes: Dress Appropriately Make Eye Contact Employ Appropri...
Cue suspenseful music... Her heart nearly jumped a beat as he leapt onto the stage, his eyes dancing across the room, crying out for silence and attention. As she watched, a small device moved from his right hand to his left and then, without warning, it began... With the deftness of an acrobat and the cadence of a poet, he swept her awa...
Last week I had the opportunity to speak on two panels at SES Travel, which was held in downtown Seattle. The conference was small (about 150-200 people) and focused entirely on SEO tips for working in the travel industry. There were representatives from Orbitz, Farecast, Kayak, FareCompare, Expedia, and lots of other travel-centric sites. The first session I spoke on was Travel Wri...
I'm tired of reading all these posts explaining the top 10 ways to do this, 21 tips for success at that. That writing style is getting overused and quickly becoming the blogging format staple. It's like that song you hear on the radio every 30 minutes that you just can't get away from. So for my first ever YOUmoz entry, instead of telling you the top 10 reasons ...
Warning - this post is somewhat personal with a little bit of search thrown in. If you're not into travelogues, my apologies. We'll return to our regularly scheduled business-of-search blogging tomorrow. On Sunday, July 22nd, Mystery Guest accompanied on me a 3-day, jam-packed trip to the Bay Area. The trip included visits wi...
...and John Cook from the Seattle Post-Intelligencer, Tricia Duryee from the Seattle Times, Fred Vogelstein from Wired Magazine, and Becky Buckman from the Wall Street Journal. Quite the title and intro, huh? Let me...
And now, a little roundup of stories from the past few days that have either been brought to my attention or that I came across and thought were interesting: Agustín Vazquez-Levi (whose Canalytics team recently became the 12th company in North America [and the first company in Canada] to be accepted as one of Google's Goog...
There's so much happening in the world of search, it's hard to stay abreast of even half of it. However, it's my responsibility to keep those of you who aren't taking the time to read SEL in the know. Threadwatc...
Hey, remember SMX Advanced in Seattle? Think back to a couple weeks ago. Danny Sullivan threw a conference in the Emerald City, some SEOs attended, it was a huge success...any of this ringing a bell to you? Well, if two certain slacker SEOs didn't have 8,000 simultaneous tasks to work on and actually published this article right after the conference ended, you'd be more excited about reading it. O...
The landscape of search is changing again. As Google universal and similar algorithms are being utilized text based information will hold less and less sway. Podcasts and videos will come into play, as will personalization.The techniques that worked in the past do not work today, and may get you penalized tomorrow. Recipro...