Social Media

From growing your audience to advanced content promotion to building your brand, the importance of social media to digital marketing can't be overstated. Whether you've been in the game from the very beginning or are just starting to wonder how social media tools can apply to your own professional life, the resources on this page can help you reach the next level.

We've hand-picked some of our favorite pieces of content to get you started with learning about social media marketing. Once you’ve studied those, check out the most recent Moz Blog posts about social media below.

Social Media Competitor Analysis: The Complete Guide : A detailed breakdown of how to analyze your social media competitors for a better understanding of your consumers, and to help grow your brand.

How to Turn One Piece of Content into Multiple for SEO : A simple guide to scaling your content publishing output and providing value to your audience.

How Social Media Trends Can Influence Your SEO : Actionable steps for taking advantage of social media trends and building it into your brand’s digital marketing strategy.

Social Media, Influencer Marketing, and SEO : In our free SEO Learning Center, we'll show you how social media, influencer marketing, and PR play a role in search engine optimization.

Creating a Social Media Strategy : The key to success is to have a plan. In this video, you’ll learn how to lay the foundation of all your future social media work.

Most Recent Articles on Social Media

Should SEOs & Content Marketers Play to the Social Networks' "Stay-On-Our-Site" Algorithms?
Rand Fishkin

Should SEOs & Content Marketers Play to the Social Networks' "Stay-On-Our-Site" Algorithms?

Social Media | Whiteboard Friday | Content Marketing

Increasingly, social networks are tweaking their algorithms to favor content that remains on their site, rather than send users to an outside source. This spells trouble for those trying to drive traffic and visitors to external pages, but what's an SEO or content marketer to do? This edition of Whiteboard Friday goes into detail on the pros and cons of each approach, then gives Rand's recommendations on how to balance your efforts going forward.

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Truly Awesome Tactics to Gain Traffic from Twitter
Nichole Elizabeth DeMeré

Truly Awesome Tactics to Gain Traffic from Twitter

Social Media

Here’s a crazy statistic. On average, Twitter sees 500 million tweets per day. Out of all of the interactions people have with these tweets, 92 percent of them involve clicking links. For some of us, getting in on that action feels as easy as chatting with a barista at the local coffee shop. For others, getting website traffic from Twitter may as well be alchemy. I promise, it’s possible to...