From growing your audience to advanced content promotion to building your brand, the importance of social media to digital marketing can't be overstated. Whether you've been in the game from the very beginning or are just starting to wonder how social media tools can apply to your own professional life, the resources on this page can help you reach the next level.
We've hand-picked some of our favorite pieces of content to get you started with learning about social media marketing. Once you’ve studied those, check out the most recent Moz Blog posts about social media below.
Social Media Competitor Analysis: The Complete Guide : A detailed breakdown of how to analyze your social media competitors for a better understanding of your consumers, and to help grow your brand.
How to Turn One Piece of Content into Multiple for SEO : A simple guide to scaling your content publishing output and providing value to your audience.
How Social Media Trends Can Influence Your SEO : Actionable steps for taking advantage of social media trends and building it into your brand’s digital marketing strategy.
Social Media, Influencer Marketing, and SEO : In our free SEO Learning Center, we'll show you how social media, influencer marketing, and PR play a role in search engine optimization.
Creating a Social Media Strategy : The key to success is to have a plan. In this video, you’ll learn how to lay the foundation of all your future social media work.
This time around, we're serving up some hot insights from the results of the super-exciting Nevada caucus, South Carolina primary, and Super Tuesday. Get ready to draw some conclusions about US presidential candidates' Twitter wins compared with their wins in the race for the 2016 nomination!
Today I'm going to share how the website FunThingsToDo.io generated 22,000+ pageviews from one blog post. The unbelievable part is the post has zero backlinks and the domain name is only 3.5 months old...
Last November, Twitter quietly removed share counts. Here are some ideas of what you can do instead to fill that data void.
What juicy details can Twitter reveal about the top 2016 US presidential candidates? Follow along with our "wonky" journey as we use in-depth Followerwonk analysis to uncover insights about this wild election year.
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Online word-of-mouth can drive exponential traffic growth, attract broad media coverage, and result in tons of backlinks and social shares. Matt Round describes the 11 key traits you should include when devising interactive content that taps into the impulse to share things on Facebook and Twitter.
For years, local businesses have relied solely on direct mail, stickers, flyers, referrals, and word of mouth. These were the life-blood of their business. Now, in the digital age, we can replace these tactics with a more affordable digital channel that has the power to bolster all of our other marketing channels.I would like to introduce and take an advanced dive into...
It's time to start paying more attention to what LinkedIn can do to broaden your reach. In this article, Larry Kim shows you how to drive engagement and qualified traffic to grow your business and brand using LinkedIn updates and Pulse.
When it seems like everyone you know is talking about the same thing, don't be fooled — it may just be a trick of influence. Learn how to harness the power of the "majority illusion" for yourself to strategically boost your audience reach.
In crisis and tragedy, we turn to social media, so here's how to make sure your brand responds appropriately and you stay sane.
We know Facebook has a huge amount of data on people. For the last 18 months, they've been sharing more of this information than ever before through their platform, Audience Insights. As a result, we can begin to pull together audience personas for very little cost other than time, effort, and a Facebook account.
![How [and Why] to Build a Booming Facebook Group](https://moz.rankious.com/_moz/images/blog/banners/social-media-673b1b8_2021-03-31-003927.png?w=1180&h=400&auto=compress%2Cformat&fit=crop&dm=1617151167&s=ad317e8ffee2db8f2d3f89955257281c)
Facebook is still a bustling, active hub of the Internet. One way to tap into all that potential traffic? Building a vibrant, quality Facebook Group. Ryan Stewart gives us the hows and whys of creating and maintaining a great Group in the era of one billion active Facebook users in a single day.
Don't give in to the temptation of paying for bogus followers. For the same amount and with a little ingenuity, you could buy real Twitter fans with Followers Campaigns — and get a few other bonuses out of the deal, too!
Planning your content marketing campaigns for 2016? This indispensable guide will help you ensure each one is a hit all the way through. Plus, a free downloadable campaign planner!
Kane Jamison is convinced Facebook Ads are one of the most powerful tools that we currently have as digital marketers, and he's going to share the 10 biggest hurdles that have caught him off guard since he started using Facebook Ads — all in the name of helping you avoid some of the same mistakes.