How to Use Server Log Analysis for Technical SEO
Your server log files, though they may seem bland, contain a wealth of information that you can use in your SEO work. In today's post, Samuel Scott shows you how to find it and take full advantage.
Technical SEO
Traditionally, the phrase Technical SEO refers to optimizing your site for crawling and indexing, but can also include any technical process meant to improve search visibility.
Technical SEO is a broad and exciting field, covering everything from sitemaps, meta tags, JavaScript indexing, linking, keyword research, and more.
If you’re new to SEO, we recommend starting with the chapter on Technical SEO in our Beginner’s Guide. Below are the latest posts on technical SEO, and we’ve included a few top articles here.
On-Site SEO : What are the technical on-page factors that influence your rankings? Our free learning center will get you started in the right direction.
The Web Developer's SEO Cheat Sheet : This handy—and printable—cheat sheet is invaluable for anyone building websites. Contains several useful references that cover a ton of technical SEO best practices.
MozBar : This free Chrome extension is an advanced SEO toolbar that helps you to examine and diagnose several technical SEO issues.
The Technical SEO Renaissance : Is it true that technical SEO isn't necessary, because Google is smart enough to figure your website out? Mike King puts this rumor to rest, and shows you what to focus on.
Technical SEO: The One Hour Guide to SEO : Want a quick introduction to the basics of technical SEO? Our guru Rand has you covered—all in about 10 minutes.
Most Recent Articles on Technical SEO
The Long Click and the Quality of Search Success
A recent patent filing from Google offers hints about the long click, and in this post Bill Slawski helps decode the legalese.
How to Combat 5 of the SEO World's Most Infuriating Problems
When SEOs with the best of intentions are stymied by things out of their control, it can make us absolutely crazy. In today's Whiteboard Friday, Rand offers some clarity and a way forward.
Use the Google PageSpeed Module to Dramatically Increase the Speed of Your Website
A fast website is no longer a luxury; it an expectation from site visitors and search engines. Google's PageSpeed Module can give you a leg up in creating a better user experience.
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Keyword Research Master Guide
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Guide to SEO Competitor Analysis
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Music SEO - 7 Lessons in Brand Optimization for 2015
For B2B or ecommerce, people often discover your brand with commercial queries like "dining room lamps" or an informational search like "how to fix a dishwasher". Then they look around your site, your social profiles, get retargeted—before ever making a purchase—but in many cases that journey started with an non-branded organic search.
The Power of Basic Technical SEO: Case Study
Technical SEO is an area worth your attention and can have a huge impact on the performance of your website.
How to Stop Spam Bots From Ruining Your Analytics Referral Data
Don't give spam bots a free ride on your website. Create an inhospitable environment for the invasive pests in a few simple steps.
Case Study: How An OpenCart Store Used Caching To Improve Page Load Speed
Page load speed is an important factor in optimizing website performance. These tips will have your ecommerce pages loading faster in no time.
15 SEO Best Practices for Structuring URLs
URL BEST PRACTICES - It's been a long time since we covered one of the most fundamental building blocks of SEO--the structure of domain names and URLs--and I think it's high time to revisit.
How To Use Vanity URLs and Avoid SEO Self-Cannibalization
Vanity URLs are a useful, creative way to expand the reach of your brand while retaining the SEO-integrity of your main web domain.
Everything You Need to Know About Mobile App Search
Mobile isn't the future. It's the present. Learn about new and emerging mobile app search opportunities, from mobile search results to app indexation. The growth of mobile search is transforming how we define technical SEO, moving beyond front-end and back-end optimization of websites into the realm of structured data and application development.
Google's Sitelinks Search Box: What You Need to Know
Several months ago, Google announced a new sitelinks search box. Despite its strong adoption, until now we've had very little evidence to understand its effects. We implemented it to share with you the results. Here's what we found...
Technical Site Audit Checklist: 2015 Edition
Back in 2011, I wrote a a technical site audit checklist, and while it was thorough, there have been a lot of additions to what is encompassed in a site audit. I have gone through and updated that old checklist for 2015.
A Step-by-Step Guide to Updating Your Website Without Destroying Your SEO
Redesigning a website is one of the most neglected areas of online marketing. Often, the right parties are not involved, or they are involved too late, leading to errors, omissions or drastic decreases in site traffic. Don't allow your business to fall into this trap.