Traditionally, the phrase Technical SEO refers to optimizing your site for crawling and indexing, but can also include any technical process meant to improve search visibility.
Technical SEO is a broad and exciting field, covering everything from sitemaps, meta tags, JavaScript indexing, linking, keyword research, and more.
If you’re new to SEO, we recommend starting with the chapter on Technical SEO in our Beginner’s Guide. Below are the latest posts on technical SEO, and we’ve included a few top articles here.
On-Site SEO : What are the technical on-page factors that influence your rankings? Our free learning center will get you started in the right direction.
The Web Developer's SEO Cheat Sheet : This handy—and printable—cheat sheet is invaluable for anyone building websites. Contains several useful references that cover a ton of technical SEO best practices.
MozBar : This free Chrome extension is an advanced SEO toolbar that helps you to examine and diagnose several technical SEO issues.
The Technical SEO Renaissance : Is it true that technical SEO isn't necessary, because Google is smart enough to figure your website out? Mike King puts this rumor to rest, and shows you what to focus on.
Technical SEO: The One Hour Guide to SEO : Want a quick introduction to the basics of technical SEO? Our guru Rand has you covered—all in about 10 minutes.
The Internet, as fragile and infuriating and enigmatic as its features can be, certainly has some great features that I'd really like to see implemented, at least for beta testing, in reality. Redirecting phone numbers. When I moved to Seattle (two years ago last Saturday), I acquired a local number. In the days before Facebook became microchipped into everyone's forehead, I had lit...
After I wrote the first draft of this post I was reluctant to submit it. I was saying to myself "This is overstating the importance of domains. Google doesnt really care about this stuff."A day later in the news. "Google offers 6 figures for knol.com"Google cares about names. As does Apple. As does any company that knows the web. So let's talk about the looming battle fo...
Over the past couple of days I have been putting together some internal guidelines on various aspects of our jobs. This should ensure that we are giving consistent information to our various clients. Most of these guidelines have been fairly straightforward with nothing in them to write home about. However, one of the hardest guidelines to write has been the one talking about xml sitemaps. ...
One of the highest trafficked pages on your site may be your "404 Error - Page Not Found," as it with many small to mid-sized sites, and chances are, this page also has the highest Exit/Bounce Rates.. Outdated inbound links and misspelled URLs (from less-than-careful webmasters) will send viewers to your site - but they'll land on your Page Not Found page - not on the page you'v...
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Lots and lots of people sign up for SEOmoz's PRO membership, and I have to tell you that on a personal level, every single one makes me feel honored, humble and yes, even a bit guilty about reading comic books last night instead of working on new tools/q+a/tips/etc. One of the big frustrations PRO members have, though, is that they can't find (or don't even know about) a lot of the cool st...
I know, I know. Google's indexing Flash and Flash developers can rejoice now that their content is SEO-friendly. Sorry - I don't buy it for a second. Flash content is fundamentally different from HTML on webpage URLs and being able to parse links in the Flash code and text snippets does not make F...
Yeah, yeah we have all read the blogs http://googleblog.blogspot.com/2008/06/google-learns-to-crawl-flash.html, http://googlewebmastercentral.blogspot.com/2008/06/improved-flash-indexi...
The work done by developers rarely hits the headlines but can often be the difference between success and failure in an SEO project. The following list may not be groundbreaking but then SEO often isn't. I think the following all fall under the heading of advanced common sense...
A quote from Google's Guidelines on Cloaking: Serving up different results based on user agent may cause your site to be perceived as deceptive and removed from the Google index. ...
It's been a big month for false positives and getting caught with spam, and I've never been one to break up a theme. Short post, but an important one that every dev team should be aware of. The story starts with a smart SEOmoz member, Per Svanström, getting stumped by a perfectly legitimate, white hat subdirectory, with plenty of ...
I've noticed for a while that my profile page on SEOmoz has no Toolbar PR. Actually, I noticed it more since I reached the 100 mozpoints mark - because when you reach 100, the link to the site on your profile page becomes "follow" instead of "nofollow", as you can read here. And it's always great to have a link from such a gre...
Did you know apple.com doesn't rank in google.co.uk with the "pages from the uk" flag checked? On further inspection this is because Apple uses Akamai which dynamically changes the dns settings to ensure the best user experience. Given that Googlebot always crawls from the US this means that the dns always returns a US based ip address, even though there are Akamai servers serving apples website in the UK.
The issue I want to talk about is geo-delivery i.e. delivering different content to different visitors depending on their geographic location. When you don't know more information about the visitor (from sign-up information, cookie, etc.), the only way of doing this is through determining their location from their IP address. Whenever you start talking about selectively delivering content based on IP address, the topic of cloaking inevitably comes up.
Ladies and Gents, this weeks' featured tool is a cool little number ...