Technical SEO

Traditionally, the phrase Technical SEO refers to optimizing your site for crawling and indexing, but can also include any technical process meant to improve search visibility.

Technical SEO is a broad and exciting field, covering everything from sitemaps, meta tags, JavaScript indexing, linking, keyword research, and more.

If you’re new to SEO, we recommend starting with the chapter on Technical SEO in our Beginner’s Guide. Below are the latest posts on technical SEO, and we’ve included a few top articles here.

On-Site SEO : What are the technical on-page factors that influence your rankings? Our free learning center will get you started in the right direction.

The Web Developer's SEO Cheat Sheet : This handy—and printable—cheat sheet is invaluable for anyone building websites. Contains several useful references that cover a ton of technical SEO best practices.

MozBar : This free Chrome extension is an advanced SEO toolbar that helps you to examine and diagnose several technical SEO issues.

The Technical SEO Renaissance : Is it true that technical SEO isn't necessary, because Google is smart enough to figure your website out? Mike King puts this rumor to rest, and shows you what to focus on.

Technical SEO: The One Hour Guide to SEO : Want a quick introduction to the basics of technical SEO? Our guru Rand has you covered—all in about 10 minutes.

Most Recent Articles on Technical SEO

The HTTP Referer: Friend or Foe?
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The HTTP Referer: Friend or Foe?

The referer - which is actually a misspelling for the word referrer - is a commonly used and powerful tool. It points out on which website the link was located that the current visitor clicked to visit your website. Both webdesigners and SEO'ers can profit greatly from knowing where a visitor came from. This is the case for both internal clicks on a website, and clicks from an external webs...

SEO-Friendly FLEX Websites
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SEO-Friendly FLEX Websites

When building a FLEX( Flash ) application that must be available to the user via Internet, always comes the next question : Will the website containing the application be SEO friendly?And the answer is NO. Google and other search engines cannot see inside your FLEX( Flash ) website/application and and index your pages. If SEO is important to you, and it should be important, you...

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Removing ?PHPSESSID from a URL
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Removing ?PHPSESSID from a URL

You’ve worked hard to prevent any duplicate content on your website. No copy-paste on your copy, no two url’s returning the exact same webpage due to incorrect usage of mod_rewrite and so on. But then, a couple days after the big launch, Google starts getting cluttered with dozens of references to your website, which harms your rankings. All due to an incorrect and insecure alternat...

Controlling Search Engine Access with Cookies & Session IDs
Rand Fishkin

Controlling Search Engine Access with Cookies & Session IDs

We've talked plenty in the past about methods to control search engine spiders' access to documents on your website, and we've discussed cloaking in several depths as well. But I feel that an under-utilized and extremely powerful methodology for serving unique content in different ways to visitors and search engines, based on the different experiences sought by the two, is critical to advanced ...

How to Make a Spider Crawl Backwards
Brian Brown

How to Make a Spider Crawl Backwards

First off, we need to begin with the usual disclaimers and warnings -- not that they are necessarily necessary -- but just in case ... your mileage may vary, no claims made, use at own risk, don't try this at home, performed on a closed track with professional driver, and so on. And please note that these ideas are strictly conceptual, at least that I'm aware, and have not been te...

Wordpress vs. Joomla: A Handy Guide
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Wordpress vs. Joomla: A Handy Guide

A Google search for “wordpress vs. joomla” returns 389,000 pages, so clearly there have been volumes of debate written on content management systems. But given the popularity of PiperTax’s post on SEO for Joomla and some of the comments, I thought it would be useful to have a place to discuss the pros and cons ...

Robots Exclusion Protocol 101
Sebastian

Robots Exclusion Protocol 101

<p>The Robots Exclusion Protocol (REP) is a conglomerate of standards that regulate Web robot behavior and search engine indexing. Despite the "Exclusion" in its name, the REP covers mechanisms for inclusion too. The REP consists of</p><ol><li>The original REP from <a href="http://www.robotstxt.org/orig.html">1994</a>, extended <a href=&qu...