Technical SEO

Traditionally, the phrase Technical SEO refers to optimizing your site for crawling and indexing, but can also include any technical process meant to improve search visibility.

Technical SEO is a broad and exciting field, covering everything from sitemaps, meta tags, JavaScript indexing, linking, keyword research, and more.

If you’re new to SEO, we recommend starting with the chapter on Technical SEO in our Beginner’s Guide. Below are the latest posts on technical SEO, and we’ve included a few top articles here.

On-Site SEO : What are the technical on-page factors that influence your rankings? Our free learning center will get you started in the right direction.

The Web Developer's SEO Cheat Sheet : This handy—and printable—cheat sheet is invaluable for anyone building websites. Contains several useful references that cover a ton of technical SEO best practices.

MozBar : This free Chrome extension is an advanced SEO toolbar that helps you to examine and diagnose several technical SEO issues.

The Technical SEO Renaissance : Is it true that technical SEO isn't necessary, because Google is smart enough to figure your website out? Mike King puts this rumor to rest, and shows you what to focus on.

Technical SEO: The One Hour Guide to SEO : Want a quick introduction to the basics of technical SEO? Our guru Rand has you covered—all in about 10 minutes.

Most Recent Articles on Technical SEO

Page Speed Optimization: Metrics, Tools, and How to Improve — Best of Whiteboard Friday
Britney Muller

Page Speed Optimization: Metrics, Tools, and How to Improve — Best of Whiteboard Friday

Technical SEO | Whiteboard Friday

Page speed has always been a crucial part of SEO work, and as more companies make the shift to online operations, optimization becomes more important than ever. However, it's a complex subject that tends to be very technical. What are the most crucial things to understand about your site's page speed, and how can you begin to improve? To help you answer these questions, we're sharing this popular episode of Whiteboard Friday where Britney Muller goes over what you need to know to get started.

Why Site Speed Still Matters (Revisited)
Michael Wiegand

Why Site Speed Still Matters (Revisited)

Technical SEO | Advanced SEO

Portent's latest site speed study refresh looked at 10 websites spanning a number of industries and 26,000 different landing pages, ranging in performance from extremely slow pages to extremely fast. The results show that every second you can shave off your page load speed has intense conversion rate benefits that defy differences in verticals or selling approaches.

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Are H1 Tags Necessary for Ranking? [SEO Experiment]
Cyrus Shepard

Are H1 Tags Necessary for Ranking? [SEO Experiment]

SEO Basics | Technical SEO

In earlier days of search marketing, SEOs often heard the same two best practices repeated so many times it became implanted in our brains: Wrap the title of your page in H1 tags and use only one H1 tag per page. Despite assertions from one of Google's most trusted authorities that sites "can do perfectly fine with no H1 tags or with five H1 tags", many SEOs didn't believe it. So of course, we decided to test it scientifically.

Intro to Python
Britney Muller

Intro to Python

Technical SEO | Whiteboard Friday

Python is a programming language that can help you uncover incredible SEO insights and save you time by automating time-consuming tasks. But for those who haven't explored this side of search, it can be intimidating. Britney Muller and a true python expert offer an intro into a helpful tool that's worth your time to learn.