O
Case Study: Here’s How Moving to Responsive Design Website Helped Our Brand
Creating a mobile-friendly website can have a dramatic impact on your brand's bottom line, increasing conversions and overall revenue in the process.
User Experience (UX)
Beyond Responsive: Design and Development Trends for Adaptable Marketers
"Build a responsive website" is some of the worst stand-alone advice I've ever read. It might be the right choice, but maybe not. If we do recommend responsive we need to be smarter than the average marketer and offer some useful guidance on how to do it right.
How to Unlock Your Website’s Potential and Increase Load Speed by Nearly 30 Percent
One of the best steps you can take to improve the performance of your website is to make loading speed a priority.
User Behaviour Data as a Ranking Signal
Do search engines collect and utilise user behaviour data for ranking purposes? We've got a deep-dive into the data and theories behind user behaviour, search visibility, and more.
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A Practical Guide to Conducting Qualitative Usability Testing
Usability is not for the faint of heart, but the insight gleaned from the endeavor can better connect your brand to its core audience in ways you likely never imagined.
UX, Content Quality, and SEO
The experience your users have on your site has a very real impact on your ability to rank in the SERPs. In today's second episode of Whiteboard Friday, Eric Enge illustrates that important connection.
How To Save Up To 70% On Your Usability Testing
You likely recognize the value of usability testing, but it's the price of the most popular services that's holding you back. However, there's a way to do such testing at a reasonable cost and, most important, with no drop off in quality.For the sake of comparison, I'm looking at the pricing of two tools: UserTesting.com and...
How to Use Bootstrap Basics to Enhance User Experience
If you're serious about creating the best user experience possible for your website's visitors, a few Bootstrap basics can help greatly.
Case Study: How An OpenCart Store Used Caching To Improve Page Load Speed
Page load speed is an important factor in optimizing website performance. These tips will have your ecommerce pages loading faster in no time.
How To Use Vanity URLs and Avoid SEO Self-Cannibalization
Vanity URLs are a useful, creative way to expand the reach of your brand while retaining the SEO-integrity of your main web domain.
How to Prevent Hackers from Using Bad Bots To Exploit Your Website
Bandit bots are always circling, looking for an opportunity to attack your site. Make certain you aren't an easy victim.
It's Time to Treat Content as Part of the User Experience
We need to fundamentally change our approach to content. It's not an add-on or a separate thing. It's an inseparable part of the user experience. Let's act that way.
4 Ways to Build Trust and Humanize Your Brand
Humanizing and building trust with your brand can provide you with a strategic advantage over your competition. You must be real and authentic, listen and take action on what you hear, prioritize the relationship itself, and deliver on the promises you make.
SEOs Know Things about UX: Here's How to Prove it
If you aren't a user experience expert, it can be hard to convince your boss how awesome your UX ideas are. Use these convenient, affordable tools to prove the site has a problem and to make a case that you have a solution.