Verner Panton, a design revolutionary once said, "You sit more comfortably on colours you like." A statement that seems to disregard logic, and focus strictly on the intangible relationships which dictate preferences. So what does this statement say about design and more importantly how can YOU apply this to your online marketing strategies?
With the erosion of keyword intelligence and the move to strings-not-things for the user, Google is pushing all marketers to focus more on their target audience. This post will teach you how to understand that audience, the future of Google, and how to build data-driven personas step by step.
Space "above the fold" was once used to present users with as many options and navigational pathways as possible. People today are far more willing to scroll, but we still need to convince them that the rest of our page is worth their time.
As helpful as analytics can be, they simply can't give as complete a picture as usability studies. This post walks through five of the most important lessons we've learned after performing hundreds of thousands of those studies.
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In my quest for a better Amazon review, I discovered a few things about search. Join me on an exploration of Social, Sentiment, and Semantics and the changing face of search.
I ran across this survey data eMarketer released last week and my heart sank: This first chart looks innocent enough. It's when you look at the next one (from the s...
We all have our interpretation on what the future of search will be. Will it be more dependent on signals coming out of social media (Twitter, blogs, etc.), or will Google reboot the search mechanism by introducing something entirely new? Here are some points which will have a deep impact on search in the future:
PPC gets 15% of the clicks and 85% of the search budget. SEO gets 85% of the clicks but just 15% of the budget. Rand called this a disconnect, I saw it as an opportunity - SEOs are cheap. But now, it appears to be shrinking. Aaron Wall pointed out that paid search spending is down and SEO is up.
There have been reports in the press today about the environmental impacts of searching the internet... and the news doesn't look good. According to some research done by a physicist at Harvard University, performing a search on Google produces approximately 7 grams of carbon dioxide, the equivalent to boiling a kettle!
Research has been cropping up in the last few years to challenge Chris Anderson's modern-classic theory of demand distribution. The Times of London had this to report today in their article - Long Tail Theory Contradicted:
The recent, insightful post by Kenneth Dryer brought up numerous aspects of the changing role of SEO to the creation of dynamic SERPs designed with the user’s best interests in mind. And that got me thinking. (Sometimes good, sometimes not so much.) When search engine...
In the last six weeks, 3 unique events have led me to conclude that this post is essential. We, as search marketers, need to understand not just the small changes the engines have been making in Q4 '08, but what that signals as a broader direction. I'll start by recounting those events:
Here at the Seach Insider Summit in Park City, UT, Richard Zwicky from Enquisite has just released some amazing data. As Jessica Bowman, Todd Friesen, John Marshall and I sat in the lunch room watching his slides, we alternately stared in shock, shook our fists in anger and raised eyebrows in disbelief. If you've ever felt, as an SEO, that you were un...
With every tweak and change that comes to Google, it seems there's a new round of questions and blog posts and hand-wringing that follows the same old formula: With the release of their new yippdy goobledy wobbledy, Google has changed the search game forever. Forget classic SEO, from now on, it's going to be all about blah blah blah....