Video is another way to reach and engage your audience. Whether you aim to show up in the video results or build a loyal following on platforms like YouTube, Instagram, or Facebook. Video is a vital part of your marketing strategy.
On-page Video SEO – Whiteboard Friday : How your video content, the video platform that you use, and your video webpage all contribute to the value of your on-page video SEO, with Crystal Carter.
The Best SEO and Digital Marketing Podcasts in 2024 : Check out our curated list of top digital marketing podcasts. These shows go beyond tactics and trends, offering a window into the lives and experiences of SEO professionals
How to Create the Most Basic Google Business Profile Video with Canva, Even If You’re Not Great At This Stuff! : How to create engaging videos step-by-step using Canva. Let your local business come to life on film!
Deciding which platforms to invest your video marketing has been yet another hurdle to overcome with the rising competition between Facebook and YouTube. The folks at Wolfgang Digital share the findings of their study to determine where your videos will get the most bang for your buck.
Youtube is one the most powerful marketing channels at our disposal. Videos rank well in Google and often have rich snippets that attract more clicks and brand awareness. While it's a very effective platform to build readership and following, it can also be quite overwhelming. Ther...
How did I get millions of extra views on YouTube without any ads? Annotations! In this YouMoz, I'll explain how by following a 5-step process, I increased my annotation click-through rate by 22,400% (from 0.2% to 45%), got 150,000 views from annotations, and how it resulted in...
Hosting live streaming video is an under-explored area of online marketing, and the staggering site analytics from Twitch.tv are proof it can work incredibly well.
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Get the LocalUp Advanced 2015 Video Bundle, presented by Local U and Moz, for only $99! All 13 amazing videos, chock full of local SEO knowledge, tips, tactics, and tools.
Get a front-row experience for all 28 sessions, plus their slide decks, with the 2014 MozCon Video Bundle. Bringing you future-focused advice and actionable recommendations from some of the industry's most innovative minds, MozCon topics range from SEO and A/B testing to analytics and content marketing.
Back in July, Google rolled out a bunch of changes in the way they treat rich snippets in the search results. One of these shifts was to dramatically scale back the prevalence of video snippets in universal search results, restricting them exclusively to domains where video is the core offering of the site. What does this mean for video SEO? Should you now move all your videos to YouTube?
If you’re planning to crowdfund a project (through Kickstarter, for example), few things will give you a leg up like creating a solid video to explain and pitch your idea.
Today, I'm super-excited to introduce our latest product from Moz, MozWorthy! It's a tool that takes your regular (perhaps even boring) video, adds some "oomph" and pizzazz, and makes it go viral.
We were lucky enough to have an interesting - and somewhat different - client for whom we could test a YouTube promotion. Though YouTube is a giant of the web world and video marketing is a massive goldmine of audience potential, few people talk about marketing through the video platform and even fewer mention adult marketing. I convinced them to let me write it up and share it.
One of the earliest questions considered by any business investing in video marketing will certainly be, “Should I have a YouTube channel?" The answer: probably. In this post, I expand on that answer and outline the core values most businesses can hope to gain from using YouTube as a marketing channel.
In the SearchLove London video, Phil had a tip that involved creating Google Adwords ads for the display network that make it possible to overlay a banner ad into your own YouTube videos that link back to your site. Yes, wake up people!!! I said, “You can configure a YouTube video to have an embedded link back to your site.“ Yes, in the video!
Designing and implementing a goal-driven strategy for Video SEO is imperative to its success. In today's post, Phil outlines the core goals video can provide for SEO and explains what type of content is required for businesses to reach Video SEO glory.
Have you noticed that more and more video results are showing up in Google search results? Everywhere I turn, it seems that Google is providing me with options of videos to watch on the first page of their search results. As a user, I appreciate the video content and will often click on the video results. As a marketer, I am incredibly jealous of those placements and am cons...