Deciding which platforms to invest your video marketing has been yet another hurdle to overcome with the rising competition between Facebook and YouTube. The folks at Wolfgang Digital share the findings of their study to determine where your videos will get the most bang for your buck.
Youtube is one the most powerful marketing channels at our disposal. Videos rank well in Google and often have rich snippets that attract more clicks and brand awareness. While it's a very effective platform to build readership and following, it can also be quite overwhelming. Ther...
How did I get millions of extra views on YouTube without any ads? Annotations! In this YouMoz, I'll explain how by following a 5-step process, I increased my annotation click-through rate by 22,400% (from 0.2% to 45%), got 150,000 views from annotations, and how it resulted in...
Though many marketers have taken their eyes off of Youtube, it's still the No. 2 search engine on the web and provides the ideal platform for setting your business apart from the competition via video.
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Hosting live streaming video is an under-explored area of online marketing, and the staggering site analytics from Twitch.tv are proof it can work incredibly well.
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Have you thought about making the leap into video content but worry that you lack the technical savvy to pull it off? Well, worry no more. We show you how to make YouTube videos work for your business, and it's far simpler than you think.
Get a front-row experience for all 28 sessions, plus their slide decks, with the 2014 MozCon Video Bundle. Bringing you future-focused advice and actionable recommendations from some of the industry's most innovative minds, MozCon topics range from SEO and A/B testing to analytics and content marketing.
Back in July, Google rolled out a bunch of changes in the way they treat rich snippets in the search results. One of these shifts was to dramatically scale back the prevalence of video snippets in universal search results, restricting them exclusively to domains where video is the core offering of the site. What does this mean for video SEO? Should you now move all your videos to YouTube?
If you’re planning to crowdfund a project (through Kickstarter, for example), few things will give you a leg up like creating a solid video to explain and pitch your idea.
There are a handful of key video types that tend to have the greatest positive impact for our clients. We’ll highlight each of these in the hope that this information may give you a starting point for your own video projects.
Today, I'm super-excited to introduce our latest product from Moz, MozWorthy! It's a tool that takes your regular (perhaps even boring) video, adds some "oomph" and pizzazz, and makes it go viral.
We were lucky enough to have an interesting - and somewhat different - client for whom we could test a YouTube promotion. Though YouTube is a giant of the web world and video marketing is a massive goldmine of audience potential, few people talk about marketing through the video platform and even fewer mention adult marketing. I convinced them to let me write it up and share it.