Video is another way to reach and engage your audience. Whether you aim to show up in the video results or build a loyal following on platforms like YouTube, Instagram, or Facebook. Video is a vital part of your marketing strategy.
On-page Video SEO – Whiteboard Friday : How your video content, the video platform that you use, and your video webpage all contribute to the value of your on-page video SEO, with Crystal Carter.
The Best SEO and Digital Marketing Podcasts in 2024 : Check out our curated list of top digital marketing podcasts. These shows go beyond tactics and trends, offering a window into the lives and experiences of SEO professionals
How to Create the Most Basic Google Business Profile Video with Canva, Even If You’re Not Great At This Stuff! : How to create engaging videos step-by-step using Canva. Let your local business come to life on film!
We were lucky enough to have an interesting - and somewhat different - client for whom we could test a YouTube promotion. Though YouTube is a giant of the web world and video marketing is a massive goldmine of audience potential, few people talk about marketing through the video platform and even fewer mention adult marketing. I convinced them to let me write it up and share it.
Ever since Google+ integrated with YouTube comments back in September, there has been a string of crude complaints with very few positive voices found in the middle. User opinions (along with the videos and content to match) have gone viral and make us all stop and think. Sure, we might have our own opinions, but is there anything we can learn from this unique situation? People have been fighting authority since the beginning of time, but now that search and social are in the picture, the spotlight is on the importance of viral content.
One of the earliest questions considered by any business investing in video marketing will certainly be, “Should I have a YouTube channel?" The answer: probably. In this post, I expand on that answer and outline the core values most businesses can hope to gain from using YouTube as a marketing channel.
In the SearchLove London video, Phil had a tip that involved creating Google Adwords ads for the display network that make it possible to overlay a banner ad into your own YouTube videos that link back to your site. Yes, wake up people!!! I said, “You can configure a YouTube video to have an embedded link back to your site.“ Yes, in the video!
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Designing and implementing a goal-driven strategy for Video SEO is imperative to its success. In today's post, Phil outlines the core goals video can provide for SEO and explains what type of content is required for businesses to reach Video SEO glory.
While standard SEO and video SEO work in very similar ways, optimizing your video content for search requires special considerations for many of the steps, including one that is often overlooked:...
Have you noticed that more and more video results are showing up in Google search results? Everywhere I turn, it seems that Google is providing me with options of videos to watch on the first page of their search results. As a user, I appreciate the video content and will often click on the video results. As a marketer, I am incredibly jealous of those placements and am cons...
Earlier in April I have come up with the fun contest idea: having our users create screencast tutorials of their favorite MyBlogGuest features. Before that our Youtube presence had been quite weak, so it turned out to be quite an insightful experience that I am laying out here for other Youtube newbies like me.
When I first suggested setting up a YouTube channel for our videos, I got a lot of sneers at the office. YouTube gets a bad rap (compared to a good rap) around our office. It’s probably because we’ve been soured by the comparisons between it and Wistia for business video hosting.
I'm frequently asked: "How should I host my videos for SEO purposes? Is it better to use YouTube, Vimeo or third party hosting?" My response to this question is invariably terse, along the lines of "it depends on the style of your content and what you want to achieve with it." Each situation is different.
Did you know that major search engines want you to make video sitemaps for all of your embeds, even if you're hosting on Vimeo or Youtube? Not only does it help them spider your website by giving the search engines clues as to where to look for video embeds, it may also earn your site a click through boost by giving you a picture in the SERP. Below I'll show you how I managed to index my Vimeo video embeds to include a thumbnail. Don't worry, the same steps should work for Youtube as well.
When SEOmoz launched the Keyword Difficulty Tool I think we were all impressed with the reports that it was able to spit out. For me having all the data in one place was very useful except for when I tried to share it. At the moment the only way to share it is by exporting it as a .csv and then it just becomes a block of data.