Video

What We Can Learn about Going Viral from the Google and YouTube Integration
Amanda DiSilvestro

What We Can Learn about Going Viral from the Google and YouTube Integration

Video

Ever since Google+ integrated with YouTube comments back in September, there has been a string of crude complaints with very few positive voices found in the middle. User opinions (along with the videos and content to match) have gone viral and make us all stop and think. Sure, we might have our own opinions, but is there anything we can learn from this unique situation? People have been fighting authority since the beginning of time, but now that search and social are in the picture, the spotlight is on the importance of viral content.

The Marketing Value of YouTube
Phil Nottingham

The Marketing Value of YouTube

Video

One of the earliest questions considered by any business investing in video marketing will certainly be, “Should I have a YouTube channel?" The answer: probably. In this post, I expand on that answer and outline the core values most businesses can hope to gain from using YouTube as a marketing channel.

Building a Video SEO Strategy
Phil Nottingham

Building a Video SEO Strategy

Video

Designing and implementing a goal-driven strategy for Video SEO is imperative to its success. In today's post, Phil outlines the core goals video can provide for SEO and explains what type of content is required for businesses to reach Video SEO glory.

Level Up Your SEO Skills With Our Free Training

Moz Academy Training

Complete courses to master SEO basics

Start Learning

Keyword Research Master Guide

Learn Keyword Research like the pros

Read the guide

Guide to SEO Competitor Analysis

Win rankings and traffic from your competition

Read the guide
Winning the Video Thumbnail in Google Universal Search
Jeff McRitchie

Winning the Video Thumbnail in Google Universal Search

Video

Have you noticed that more and more video results are showing up in Google search results? Everywhere I turn, it seems that Google is providing me with options of videos to watch on the first page of their search results. As a user, I appreciate the video content and will often click on the video results. As a marketer, I am incredibly jealous of those placements and am cons...

The YouTube Experiment
Ben Ruedlinger

The YouTube Experiment

Video

When I first suggested setting up a YouTube channel for our videos, I got a lot of sneers at the office. YouTube gets a bad rap (compared to a good rap) around our office. It’s probably because we’ve been soured by the comparisons between it and Wistia for business video hosting.

Video Sitemap Guide for Vimeo and YouTube
B

Video Sitemap Guide for Vimeo and YouTube

Video

Did you know that major search engines want you to make video sitemaps for all of your embeds, even if you're hosting on Vimeo or Youtube? Not only does it help them spider your website by giving the search engines clues as to where to look for video embeds, it may also earn your site a click through boost by giving you a picture in the SERP. Below I'll show you how I managed to index my Vimeo video embeds to include a thumbnail. Don't worry, the same steps should work for Youtube as well.

Formatting for the Keyword Difficulty Tool
J

Formatting for the Keyword Difficulty Tool

Video

When SEOmoz launched the Keyword Difficulty Tool I think we were all impressed with the reports that it was able to spit out. For me having all the data in one place was very useful except for when I tried to share it. At the moment the only way to share it is by exporting it as a .csv and then it just becomes a block of data.