Howdy Mozzers! Welcome to Whiteboard Friday.
The most famous video series in all of SEO, Rand Fishkin started filming this series when Moz was a very young company that didn't even sell software. Since then, it's grown to millions of views and the videos have helped trained thousands of SEOs.
We've included some of our favorite episodes here, and find the latest below. Enjoy, and best of luck with your SEO!
6 Ways ChatGPT Can Improve Your SEO : From on-page optimizations to technical SEO, AI can do more than create content. Supercharge your organic traffic with these tips from Moz’s SEO Director.
How to Win Potential Consumers with Customer Journey Mapping on Google : Learn about your potential customers and their conversations with Google by using the customer journey mapping method to provide them with the best content.
Crawled — Currently Not Indexed: A Coverage Status Guide : Understand the mysterious “Crawled — currently not indexed” status in the Index Coverage report in Google Search Console.
With Google getting better and better at recognizing the true relevancy of pages, we can't stay focused on keywords. In today's Whiteboard Friday, Rand explains how focusing on the right topics and being relevant to the right people can drive more valuable traffic than simply ranking for keywords.
Measuring the performance of your mobile apps is every bit as important as measuring your web properties. In today's Whiteboard Friday, Adam Singer, Google's analytics advocate, walks us through some of the most important pieces to watch.
Not all marketing efforts can be measured, and the most outsized returns can come from the sources you least expect. In today's Whiteboard Friday, Rand explains why it's important to invest some of your effort in that serendipity.
Catchy and interesting visuals are a tried and true way to start discussions and increase traffic. In today's Whiteboard Friday, Lena West shows us some of the more effective examples, proving that it isn't difficult to create visual assets that get people talking.
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Behind nearly all of our marketing efforts is a hope that our customers will react and behave in a certain way. In that sense, psychology is a natural link to marketing, and in today's Whiteboard Friday, one of the web's leading authorities gives us a run-through of the fundamentally important field of web psychology.
While infographics are touted by some as wonderful examples of making information accessible, in today's Whiteboard Friday, Rand shows us a very different view of them, making the case for using individual visual assets instead.
With the controversy over the value of keyword rankings, many marketers are looking for other ways to report their progress. In today's Whiteboard Friday, Dana DiTomaso shows us several conversations that show results without even mentioning rank reports.
Google's search results are showing a strong bias toward content that has been shared or +1'd by people you follow on Google+. In today's special Halloween edition of Whiteboard Friday, Rand shows you examples of this bias, and explains just what is going on.
Chances are good that your brand is mentioned on the web far more often than you realize, simply because the author who mentioned you didn't put in a proper link to your site. In today's Whiteboard Friday, Ross Hudgens walks us through several tools and tactics you can use to reclaim those links.
Google's Hummingbird update aims, at least in part, to better understand the context of the content in the index, returning relevant results for some of the more unique queries. In today's Whiteboard Friday, Rand offers examples of long-tail queries and how Google is approaching them with its latest update.
Building an international web presence is about more than translating content into another language. In today's Whiteboard Friday, Aleyda Solis talks about five important things to keep in mind when taking your web presence across borders.
A recent trend shows Google giving increasing preference to the freshest content in the SERPs. In today's Whiteboard Friday, Rand explains how to take advantage of that preference in ways that don't risk penalties.
In order to make sure we're constantly creating value for our customers, our focus should center on goals instead of tools. In today's Whiteboard Friday, Mackenzie Fogelson walks us through her five-step process for ensuring that value comes naturally.
The rate at which Google is lumping keywords into "(not provided)" has skyrocketed in the last month, leading to a huge drop in referral data and speculation that 100% of keywords will soon be masked. In this special Whiteboard Tuesday, Rand covers what marketers can do to make up for this drastic change.