Whiteboard Friday

Howdy Moz fans! Welcome to Whiteboard Friday, the longest-running and most popular SEO video series. Featuring industry experts as guest hosts who share their hands-on SEO experience working with agencies, businesses, and consultancies. Each weekly episode delivers actionable SEO training to help you advance your career and master digital marketing. 

Browse our curated favorites or check out the latest episodes below to stay on top of SEO best practices.

Search Intent and the Organic Funnel : Tom reveals how understanding search intent within the organic funnel can transform your keyword research strategy and drive better results.

The Value of SEO Beyond Traffic and Leads : Discover why SEO should be viewed as your website's foundation rather than a set-and-forget tactic, and learn to communicate its full business impact.

Top SEO Tips for 2024 : Crystal shares essential strategies for navigating SEO in an AI-driven landscape, helping you adapt and thrive in this transformative year.

Most Recent Articles on Whiteboard Friday

Scaling Link Building
Aaron Wheeler

Scaling Link Building

Link building can be the most tedious and time-consuming task of SEO. At least, that's how a lot of people feel about it. Ever want to know how to scale link building to avoid the pitfalls of wasted time and effort? This week, Tom Critchlow from Distilled interviews Ross Hudgens, an SEO currently working at Full Beaker in Bellevue, Washington, about some...

SMX Advanced: Duane Forrester from Bing Talks Social, Schema Markup, and Honey Badger
Aaron Wheeler

SMX Advanced: Duane Forrester from Bing Talks Social, Schema Markup, and Honey Badger

This week, SMX Advanced has taken over Seattle - and we've managed to get a piece of the action! That's right - we've got Duane Forrester, the Senior Project Manager of Bing's Webmaster Program, to talk with us about some of the new updates to Bing and Bing's Webmaster Tools. Rand talks to Duane about the new Facebook integration on Bing SERPs, the adoption of Schema.org metadata markup,...

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Competitive Link Analysis Tips Using Open Site Explorer- Whiteboard Friday
Casey Henry

Competitive Link Analysis Tips Using Open Site Explorer- Whiteboard Friday

We all want to build up the reputation and authority of our websites and this week Rand discusses some competitive link analysis tips using Open Site Explorer. He talks about how to avoid some common pitfalls when trying to get similar links that your competitors have and give you a few good ideas on how you should be doing it. If you have any tips that you can share with the community on how you do competitive link analysis, please feel free to share those in the comments.

SEOmoz Google Analytics Setup
Casey Henry

SEOmoz Google Analytics Setup

This week Tom Critchlow from Distilled talks about the suggestions he has given to SEOmoz to improve our Google Analytics setup. These suggestions are as easy as adding events to specific user actions or as complex as adding all your domains into one Google Analytics account. Tom discusses why he thinks that these improvements will help SEOmoz and why you should be thinking about using some of these improvements in your setup. Below the video you will find some code snippets that we used to setup our Google Analytics account that should help you in your setup.

Cross-Domain Canonical The New 301?
Casey Henry

Cross-Domain Canonical The New 301?

About a year ago Google announced the release of the canonical tag to the SEO world. The canonical tag helps in solving issues with duplicate content by letting Google know that pages with the tag are copies of the original page. Now we can do this across different domains to let Google know where the original content originated from and give credit to the original content owner.

Correlation Data for SEO and Social Media Analysis - Part 1
Aaron Wheeler

Correlation Data for SEO and Social Media Analysis - Part 1

One of the most helpful aids in doing SEO is knowing what factors actually affect your rankings. It seems obvious on its face, but not everyone prioritizes their SEO work with the knowledge of how changes to a site and link profile actually affect the SERPs. It's important to at least have some heuristics to use in pursuit of higher rankings, and while it's not always easy, it is possi...

How to Make SEO Happen
Aaron Wheeler

How to Make SEO Happen

Sure, you know SEO like you know the back of your hand. You know how to linkbuild, and you know how to do keyword research. Of course you've got a lot of SEO knowledge - you've been watching these Whiteboard Fridays every week, right? Well, now it's time to get crackin'! Unfortunately, it feels like you never have enough time to get done all the things you know you should do. Maybe the...

Which Link Metrics Should I Use? Part 2 of 2
Aaron Wheeler

Which Link Metrics Should I Use? Part 2 of 2

We all know that, at first, it can be really difficult to decide what the most valuable link metrics are and when to use them. Last week, Rand outlined and defined a variety of metrics that are used to assess the respective values of domains, pages, and links between them. This week, he's back with the stunning conclusion: how to actually use these link metrics in your research and...

Which Link Metrics Should I Use? Part 1 of 2
Aaron Wheeler

Which Link Metrics Should I Use? Part 1 of 2

For both personal knowledge and client satisfaction, it's really important to be able to track SEO progress quantitatively as well as qualitatively. In a two part series beginning today, Rand is going to go over the definitions of some of the most popular metrics available right now, as well as the best ways to use metrics in your SEO analysis.