Whiteboard Friday

Howdy Moz fans! Welcome to Whiteboard Friday, the longest-running and most popular SEO video series. Featuring industry experts as guest hosts who share their hands-on SEO experience working with agencies, businesses, and consultancies. Each weekly episode delivers actionable SEO training to help you advance your career and master digital marketing. 

Browse our curated favorites or check out the latest episodes below to stay on top of SEO best practices.

Search Intent and the Organic Funnel : Tom reveals how understanding search intent within the organic funnel can transform your keyword research strategy and drive better results.

The Value of SEO Beyond Traffic and Leads : Discover why SEO should be viewed as your website's foundation rather than a set-and-forget tactic, and learn to communicate its full business impact.

Top SEO Tips for 2024 : Crystal shares essential strategies for navigating SEO in an AI-driven landscape, helping you adapt and thrive in this transformative year.

Most Recent Articles on Whiteboard Friday

Advanced On-Page Optimization
Kenneth Martin

Advanced On-Page Optimization

In this week's Whiteboard Friday, Rand goes into depth on how you can optimize your on-page content. Presented here are five advanced tactics that get you thinking beyond the basics of traditional page optimization and set you up to start creating content that's both relevant and unique. How do the phrases on your page relate to one another? Does your page content make ...

I'm Being Outranked by a Spammer
Kenneth Martin

I'm Being Outranked by a Spammer

What do you do when you are being outranked by a spammer? It's one of the most frustrating things that an SEO can face, but before jumping to conclusions it's important to understand what exactly is happening. In this week's Whiteboard Friday, Rand gives us helpful advice with many important steps to follow if you discover that a spammer is outranking you. Let us know your ...

Using CRO to Make Great Content
Casey Henry

Using CRO to Make Great Content

This week we are joined by Carlos del Rio from Agillian, who is based here in Seattle, WA. Carlos will discusses a method that will help you make great content by following 3 easy steps. After watching the video dive into the comments and discuss what your thoughts are on using CRO to make great content.

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Using Emails to Build Links
Kenneth Martin

Using Emails to Build Links

It's not so common to think about email marketing as a potential link building opportunity, but it's actually a wonderful tactic that you can use. Leveraging those finely crafted email lists with an SEO strategy can be highly advantageous. In this weeks Whiteboard Friday, Rand shows off some useful and creative tips on how to utilize an email marketing strategy that will help you build links.

Mapping Keywords to Content for Maximum Impact
Kenneth Martin

Mapping Keywords to Content for Maximum Impact

When keyword targeting is approached separately from a content creation strategy, the concocted results can often leave us scratching our heads and pointing fingers at the malformed "Frankenpages." By fostering a more cohesive relationship between these traditionally detached endeavors, we can greatly enhance our results and deliver considerable value to our audience. ...

Google's "Freshness" Update
Casey Henry

Google's "Freshness" Update

Yesterday, Google announced that they released a new update that impacts roughly 35 percent of searches and can better determine when to give you more up-to-date relevant results. What does that mean for you as a search marketer? Rand with special guest Mike King (@iPullRank) dive into what this mean for you and your clients.

How Big is Your Long Tail?
Aaron Wheeler

How Big is Your Long Tail?

Choosing keywords to optimize for is a tricky business, made all the more tricky as keyphrases grow longer than a couple of words. As Google has said, up to 20% of search queries in any given day are unique. Should you try to optimize your tauntaun sleeping bags product page for "tauntaun sleeping ba...

Google Hides Search Referral Data with New SSL Implementation - Emergency Whiteboard Friday
Aaron Wheeler

Google Hides Search Referral Data with New SSL Implementation - Emergency Whiteboard Friday

On Tuesday, Google announced that signed-in users will, by default, be routed to the SSL version of Google (https://www.google.com). Before Tuesday, most users used non-SSL Google for their searches. In this emergency Whiteboard Friday, Rand will go over the changes Google has made, why it happened (and why it really might have happened), and what you can do to stay calm and fight back.

Pump Up The Bing
Casey Henry

Pump Up The Bing

This week Rand is joined by Duane Forester of Bing to talk about all thing Bing. Rand and Duane will be talking about the shut down of Yahoo Site Explorer, early stages of social search, the return of the meta keyword tag as a spam signal, and some new features in Bing Webmaster Tools.

5 Tips for Running a Successful Retargeting Campaign
Aaron Wheeler

5 Tips for Running a Successful Retargeting Campaign

You've already got a lot of visitors coming to your site through your SEO efforts, but how many of those visitors convert on their first visit? If your site is like most sites, less than 5%. Those visitors that don't convert the first time around might come back to your site, but why not make the decision easier for them? Use retargeting! There are a lot of great reasons to imple...

Local SEO Checklist for New Sites
Aaron Wheeler

Local SEO Checklist for New Sites

A couple of weeks ago, Rand went over his general SEO checklist for new websites. It's a great resource to reference and help give your site that initial advantage other new sites don't have. Keep in mind, though, that there are other factors at play when trying to rank in the local results specifically...

Title Tags - Is 70 Characters the Best Practice?
Aaron Wheeler

Title Tags - Is 70 Characters the Best Practice?

It's often pretty difficult to make a short title for a webpage that offers a lot of varied or super-specific information. At SEOmoz, we say that the best practice for title tag length is to keep titles under 70 characters. That's pretty pithy considering that the title also includes your site or brand name, spaces, and other nondescript characters. So, does it matter if you go over 70...