Howdy Moz fans! Welcome to Whiteboard Friday, the longest-running and most popular SEO video series. Featuring industry experts as guest hosts who share their hands-on SEO experience working with agencies, businesses, and consultancies. Each weekly episode delivers actionable SEO training to help you advance your career and master digital marketing.
Browse our curated favorites or check out the latest episodes below to stay on top of SEO best practices.
Search Intent and the Organic Funnel : Tom reveals how understanding search intent within the organic funnel can transform your keyword research strategy and drive better results.
The Value of SEO Beyond Traffic and Leads : Discover why SEO should be viewed as your website's foundation rather than a set-and-forget tactic, and learn to communicate its full business impact.
Top SEO Tips for 2024 : Crystal shares essential strategies for navigating SEO in an AI-driven landscape, helping you adapt and thrive in this transformative year.
Time management is one of the toughest parts of any job, but in web marketing, it's impossible to do your job if you can't manage your projects. Since web marketers are wearers of many hats, it's helpful to collaborate, regroup, and organize often enough to keep on top of things. In th...
We all want to build up the reputation and authority of our websites and this week Rand discusses some competitive link analysis tips using Open Site Explorer. He talks about how to avoid some common pitfalls when trying to get similar links that your competitors have and give you a few good ideas on how you should be doing it. If you have any tips that you can share with the community on how you do competitive link analysis, please feel free to share those in the comments.
About a year ago Google announced the release of the canonical tag to the SEO world. The canonical tag helps in solving issues with duplicate content by letting Google know that pages with the tag are copies of the original page. Now we can do this across different domains to let Google know where the original content originated from and give credit to the original content owner.
Last week, Rand discussed the importance of correlation data in general and how you can use it for SEO research. It's a lot easier to get things done if you know which tasks are high priority and which are low, and correlation data can help. This week, Rand finishes...
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One of the most helpful aids in doing SEO is knowing what factors actually affect your rankings. It seems obvious on its face, but not everyone prioritizes their SEO work with the knowledge of how changes to a site and link profile actually affect the SERPs. It's important to at least have some heuristics to use in pursuit of higher rankings, and while it's not always easy, it is possi...
We all know that, at first, it can be really difficult to decide what the most valuable link metrics are and when to use them. Last week, Rand outlined and defined a variety of metrics that are used to assess the respective values of domains, pages, and links between them. This week, he's back with the stunning conclusion: how to actually use these link metrics in your research and...
This week we are thrilled to have a special guest joining us for Whiteboard Friday: Duane Forrester, a top-of-the-line SEO who went over to the other side of the fence and now works at Bing's Webmaster Project as the Senior Project Manager. Duane discusses Webmaster Tools, metrics, and some important and exciting news about sitemap quality thresholds...
International SEO is big business, and big business equals big websites. It can be really confusing when you have to cater to a target audience that is the entire world: you know that people from different countries and cultures are going to be looking for different things. We've had a lot of PRO members' Q&A questions come in about this issue lately, so this week, Rand helps us ...
This week Rand dives into a topic that many of you have asked about in our Pro Q&A, “Interlinking my websites, can I do it?” As an SEO you can almost guarantee that you will be asked; “Why can’t I just buy 100 domains and link them back to my website with amazing anchor text and then conquer the world?” Rand give some helpful hints on when it is appropriate to link to your other sites and when it’s not such a great idea. After watching, please feel free to voice your option on the subject and how you deal with interlinking your websites.
We'll do it live! For the first time ever, Whiteboard Friday will be broadcast live! Will Rand go crazy? Will the whiteboard fall from the wall? You'll have to tune in to find out!
Lately, we've been seeing a lot of chatter on forums about the age of domains and links. A lot of people think that, like a sagely seaman that acquires wisdom and whiskers as his years trickle away on the sea, domains and links gain value as they age. Sure, age could be a small factor, but as Rand will show you in this week's Whiteboard Friday...
For this week's Whiteboard Friday, Rand is going to show you some great ways to start the new year out right by getting those links you so desperately crave yet, time and time again, are tragically denied. You can do a lot for your yourself by simply making a personal connection, openly communicating with your peers, and making other people's jobs a bit easier...
PPC and SEO may be siblings, but their contention with one another can run deep. Danny helps us sort out the strife and bring this band of brothers together (and actually keeps his bias out of it, kind of!)
Happy Thanksgiving! In case you haven't heard, this week Seattle underwent the most brutal snow storm in the history of mankind. To call it a snowpocalypse would be an understatement, as can be witnessed herein (it gets good so keep watching!). Unfortunately, Danny Dover was the one up to bat this week for Whiteboard Friday, but he perished in the harsh...