Whiteboard Friday

Howdy Moz fans! Welcome to Whiteboard Friday, the longest-running and most popular SEO video series. Featuring industry experts as guest hosts who share their hands-on SEO experience working with agencies, businesses, and consultancies. Each weekly episode delivers actionable SEO training to help you advance your career and master digital marketing. 

Browse our curated favorites or check out the latest episodes below to stay on top of SEO best practices.

Search Intent and the Organic Funnel : Tom reveals how understanding search intent within the organic funnel can transform your keyword research strategy and drive better results.

The Value of SEO Beyond Traffic and Leads : Discover why SEO should be viewed as your website's foundation rather than a set-and-forget tactic, and learn to communicate its full business impact.

Top SEO Tips for 2024 : Crystal shares essential strategies for navigating SEO in an AI-driven landscape, helping you adapt and thrive in this transformative year.

Most Recent Articles on Whiteboard Friday

Negative SEO: Myths, Realities, and Precautions
Rand Fishkin

Negative SEO: Myths, Realities, and Precautions

This week we will be covering a topic not often discussed on Whiteboard Friday. We are going to be talking about negative SEO tactics and how these practices function. Negative SEO is definitely not something we condone here at SEOmoz but education around these techniques can be a helpful, precautionary method that could prevent you from being the subject of malicious intent. ...

6 Changes Every SEO Should Make BEFORE the Over-Optimization Penalty Hits
Rand Fishkin

6 Changes Every SEO Should Make BEFORE the Over-Optimization Penalty Hits

Having overly optimized web pages could soon get your websites in some hot water with Google and their search results. It has recently been announced that Google will start to penalize websites that engage in over-optimization practices. In this week's Whiteboard Friday, we will be covering some changes that you should be making to your SEO practices in order to avoid this type o...

Overcoming Your Winter of Dis-Content
Rand Fishkin

Overcoming Your Winter of Dis-Content

Are you and your content suffering from the blues after this long Winter? Well have no fear, warmer weather is here and it's time to overcome that winter of dis-"content". Today we will be talking about 5 ways to overcome the content fatigue you may be experiencing. After watching the videos, please share the ways you help keep your content fresh, unique, and successful.

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How to Stop Over Optimizing and Start Creating for SEO
Cyrus Shepard

How to Stop Over Optimizing and Start Creating for SEO

Is your website hurting because of over optimization? It's a question every SEO faces at one time or another. Over optimization penalties have been around for awhile, but how do you know when you've gone to far? In this week's Whiteboard Friday, we explore what happens when certain SEO techniques stop delivering value, and when you should switch your strategy to more productive activities.

The New On-Page Optimization
Joanna Lord

The New On-Page Optimization

In this week's Whiteboard Friday, we are covering some advanced techniques that you can use to optimize your landing pages. The typical web user has evolved and it's important for web marketers to evolve with them. By taking a look at how the web has changed we can make more informed decisions on how to optimize our pages and maximize their impact.

Tools and Tactics to Test Your Product/Marketing Before You Launch
Rand Fishkin

Tools and Tactics to Test Your Product/Marketing Before You Launch

It takes a lot of time to put together a marketing plan, a landing page, or even a full web app. Wouldn't it be nice to know if what you are building is going to be successful? In this week's Whiteboard Friday, we will be covering the tools and tactics that you can use to test your product before it launches. Please leave your own methods and feedback in the comments below! ...

How Google's "Search Suggest" (Instant) Works
Rand Fishkin

How Google's "Search Suggest" (Instant) Works

Google's Search Suggest automatically recommends popular searches as you type your query into the search field. Does anyone watch Whiteboard Friday? Let's examine how Google determines these results and why they are important. In this week's Whiteboard Friday, Rand suggests how you can use these instant recommendations to leverage your brand, or business. Please leave you...

Visualizing the Marketing Funnel
Rand Fishkin

Visualizing the Marketing Funnel

In this week's Whiteboard Friday, we will be talking about the inbound marketing funnel. All too often basic web analytics can mislead marketers which can lead to investing in the wrong channels. Understanding what content drives people to your site and when will allow you to make much more informed decisions on where to invest your money.

Guest Blogging Strategies
Rand Fishkin

Guest Blogging Strategies

Guest blogging can be a great way to help build up your brand, earn recognition, and even get some great links back to your site. When guest blogging it's important to study your audience so that you can produce the best content possible. Exceptional content is often heavily shared and that has huge potential value for your site. In this week's Whiteboard Friday, we'll be covering a ...

The Math of CRO
R

The Math of CRO

This week we are talking about math.... Don't worry it's not the tough kind that Isaac Newton used to do, but the math behind Conversion Rate Optimization (CRO). This week Rick Perreault from Unbounce joins us to show the value behind CRO and how you can show its value to your clients/bosses. After watching what Rick has to say, share a comment about your experience with CRO.

Roles & Responsibilities of a Web Marketing Team
Rand Fishkin

Roles & Responsibilities of a Web Marketing Team

This week we talk about how the different roles and responsibilities of a web marketing team. What does it take to have a successful marketing team that will take your brand to the next level? What metrics should your team measure? Your marketing team will go through a few different stages while your company grows and this video walks you through those steps.

Paid Search Ad Copy Auditing
B

Paid Search Ad Copy Auditing

This week's Whiteboard Friday focuses on ad copy testing ideas and best practices. With these helpful tips you can make the most of your PPC search marketing dollars so that you can spend more time on SEO. What you'll end up with is a helpful ad copy worksheet template that can be used to develop new ad copy ideas. Please give Brian Rauschenbach a warm welcome as he ...

The Hidden Factors in Accomplishing Your Online Marketing Goals
Rand Fishkin

The Hidden Factors in Accomplishing Your Online Marketing Goals

In this week's Whiteboard Friday, we go underneath the surface and bring to light some hidden factors in online marketing. These often overlooked details can have a huge impact in helping us accomplish our goals as online marketers. Please enjoy and don't forget to leave your comments below. Please note that we shot this week's Whiteboard Friday on a brand new video camera and we still need to...