Keyword Metrics for SEO (And Driving Actions from Data)
We all have access to a lot of great metrics surrounding keywords we research and target, including data from search engines themselves, analytics suites, and other third-party companies (ourselves included). It's one thing to gather and parse this data, but it's a whole 'nother thing to actually act on that data to drive traffic. On this week's Whiteboard Friday, Rand illustrates some wa...