PPC vs. SEO: Sibling Rivalry at Its Best
PPC and SEO may be siblings, but their contention with one another can run deep. Danny helps us sort out the strife and bring this band of brothers together (and actually keeps his bias out of it, kind of!)
Whiteboard Friday
Howdy Moz fans! Welcome to Whiteboard Friday, the longest-running and most popular SEO video series. Featuring industry experts as guest hosts who share their hands-on SEO experience working with agencies, businesses, and consultancies. Each weekly episode delivers actionable SEO training to help you advance your career and master digital marketing.
Browse our curated favorites or check out the latest episodes below to stay on top of SEO best practices.
Brand Entity and SEO : Learn how to transform your brand from a digital unknown into a recognized entity in Google's Knowledge Graph.
The Value of SEO Beyond Traffic and Leads : Discover why SEO should be viewed as your website's foundation rather than a set-and-forget tactic, and learn to communicate its full business impact.
Top SEO Tips for 2025 : Chima shares essential strategies for navigating SEO in an AI-driven landscape, helping you adapt and thrive in this transformative year.
Most Recent Articles on Whiteboard Friday
7 Non-SEO Tactics That Will Make You a Better SEO
Happy Thanksgiving! In case you haven't heard, this week Seattle underwent the most brutal snow storm in the history of mankind. To call it a snowpocalypse would be an understatement, as can be witnessed herein (it gets good so keep watching!). Unfortunately, Danny Dover was the one up to bat this week for Whiteboard Friday, but he perished in the harsh...
Building a Monthly SEO Action Plan!
Feeling lost or listless, like your head is in the sand? It's clear what you need: a monthly action plan! What with all the resources available to SEOs these days, it can be hard to stay on track and maintain a campaign without getting bogged down in minutia and losing track of the big picture. Well, for this week's Whiteboard Friday, Rand is here to help! Just as Superman ...
2 Actionable SEO Metrics You're Probably Missing
Everyone loves metrics! Even more so, everyone loves taking action! After all, that's why we have Action Man, international man... of action. This week, Rand helps you become an action man or woman yourself - that's right, we're talking about you! In this week's Whiteboard Friday, Rand discusses two metrics that you may not be using.
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Image SEO Basics
A few weeks ago Danny showed us some of the basics for image SEO, a medium that may not initially seem valuable for SEO purposes. Well, Danny dispelled that illusion swiftly, with a little help from his friend Doc Brown. This week, Danny's out there alone but still manages to show us that words aren't all they're cracked up to be; videos can yield some great SEO value, too.
Making "Reference" Content Rank Well in the SERPs
I've always liked encyclopedias; when I was in middle school I started using Encarta on CD-ROM, and sure, I usually needed it for "help" with my homework, but sometimes I would stray to non-copy-and-pasting-from-encyclopedia activities and watch terribly animated videos of war battles or Shakespearean plays. My poor children will never know the joys of a succinct five page article on the American Revolution with an accompanying 30-second 160 X 200 resolution video! Anyways, if my aforementioned future kids do end up needing to write about the American Revolution, and you have a great site about it, how can you make sure they end up seeing your content? This week, Rand discusses some great ways to get your reference content to the top of the SERPs.
Video SEO Basics
Video SEO isn't something we always think about when optimizing, but we really should. In this week's Whiteboard Friday, Danny Dover reviews some of the video SEO basics that every SEO should know about. After all, it's a largely untapped market, unlike the Canadian maple tree market. Which is very tapped.
Optimizing SEO Resources
Hello everybody! My name is Aaron Wheeler and one of my new tasks in the office will be video production so you may end up seeing my gob around the blog every once in a while. This week, our very own Danny Dover discusses some important and scalable ways to optimize your SEO resources. We all know that pickins' can be slim when it comes to many companies' budgets for SEO, so why not make the best of what you've got?
Discussing LDA and SEO
In this week's Whiteboard Friday Rand Fishkin and Ben Hendrickson discuss LDA (Latent Dirichlet Allocation) and SEO (Search Engine Optimization). There has been a lot of discussion about the relationship between these two topics lately and this video answers many of the questions people in the community have been asking. It is comprehensive (25 minutes) and uses many easy to understand di...
E-Commerce SEO: Making Product Pages into Great Content
In this week's Whiteboard Friday, Rand Fishkin explains how to turn boring product pages into conversion-worthy product selling machines. These tips are topical (with the holiday season coming up), useful and in most cases, reletively easy to implement. ...
Whiteboard Friday - The Biggest SEO Mistakes SEOmoz Has Ever Made
This week's Whiteboard Friday features the return of Rand (woo hoo!) and his self declared biggest SEO mistakes. We screw up a lot here at SEOmoz (hell, they hired me), so we feel it is only appropriate to take this opportunity to share what we have learned in an effort to prevent you from making our mistakes. SEO is complicated, the best we can do is practice, work hard and compare notes.
Whiteboard Friday - The Beginner's Guide to Getting Links From Bloggers
This weeks Whiteboard Friday is a little bit different than normal but a lot more awesome. I took the lead this week and am sharing 5 tips that beginners can use to get links from bloggers. This educational video is full to the brim with helpful tips, odd tangents and one very poor impression of a news anchor. ...
Screencast Tuesday: A Walk Through the Basics of Applying Linkscape for SEO
Our intrepid developer/sysadmin Mel Gray offered in an email thread today to help me build a screencast for Linkscape and I couldn't resist. In the video, I walk through a relatively live (hence some wait times and even some unexpected data) demo of using the tool to find out more about the folks ranking well for the search phrase &qu...
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Learning SEO: A List of SEO Audio
I've complied a list of audio that will help you learn SEO, ranging from Interviews to Tips and Secrets. Listen to this SEO audio and become an expert in minutes.