Scott's somewhere in eastern Europe right now, so that means I'm fully at the helm of this week's Whiteboard Friday!  No, I've not gone all egotistic director and demanded the office be at precisely 69° F and Rand dress in French Colonial period clothing for the videos.  It's pretty much business as usual here at Whiteboard Friday studios.

In any event - this week, in a break from the usual fare,  Rand takes a step back and examines the search industry as a whole.  He looks at how it's made up, who does what, & what questions you should ask yourself to see where you fit in.