Many marketers wake up each day with two fears sitting paradoxically, side by side:

• Will AI replace me? 
• How can I use AI to become irreplaceable? 

While unsettling, it highlights a key truth: AI isn't a threat but a powerful ally to amplify creativity and efficiency.

In this article, I’ll show you 8 free AI writing tools to improve your content creation process. You’ll also learn how to pair each tool with the right task to create ROI content faster.

While Moz AI is not a writing tool, it’s a great AI feature designed to improve content strategy and help you make smarter decisions. Built into Moz Pro and Moz API, it helps you analyze search intent, understand a domain, and optimize content based on trusted data.

Key features of Moz AI

• Search intent analysis: Categorizes keywords by user intent, helping you align content with the buyer’s journey.
• Domain search theme: Shows how Google perceives a site by grouping ranking keywords into key themes.
• Domain keyword topics: Buckets keywords into topics to provide a quick overview of the type of keywords the site ranks for.

What I like about Moz AI

• Easy to use: Seamlessly integrated into Moz Pro
• Actionable insights: Helps refine content and SEO strategy
• Clear data: Makes complex SEO analysis simple

What customers say about Moz

“I use Moz for SERP analysis by keyword, and it’s the first resource I go to when I need to assess my client's online presence, whether it's to set the benchmark/baseline or check for changes week over week. It is also super helpful to use the keyword suggestions for a website and see where the gaps are. I use it almost daily since it is user-friendly and easy to find what I’m looking for.”

Michelle O., Account Manager

Moz pricing

Moz offers a 30-day free trial alongside a suite of free SEO tools. Paid plans start at $49/month, with advanced features and increased usage limits available in higher-tier plans. Explore Moz Pro pricing here.

ChatGPT has become the go-to AI writing assistant for marketers, with six out of ten relying on it to craft high-performing content. The versatility, ease of use, and ability to generate high-quality content across various formats make it an essential tool for writers, marketers, and content strategists.

Key features and use cases of ChatGPT

• Content creation: Generates blog posts, website copy, ad scripts, and long-form articles quickly.
• AI SEO optimization: Structures content for readability, suggests relevant keywords and automates meta descriptions.
• Content repurposing: Transforms existing content into multiple formats, such as social media posts, email newsletters, and video scripts.
• Brainstorming and idea generation: Develop content ideas, outlines, and variations to streamline the creative process.
• Content editing:  Improves grammar and ensures a consistent tone for high-quality writing.
• On-page SEO tasks: Optimizes headings, internal linking, and keyword placement for improved search rankings.

What I like about ChatGPT

As a product marketing manager at a crypto startup, here are a few use cases I love:

• Build Jobs To Be Done (JTBD)  frameworks for brand messaging
• Generate brand emotion spectrums, making it easier to create messaging that improves credibility and engages my audience
• Write industry vertical pages in half the time, thanks to its ability to surface relevant Web3 insights instantly

What customers say about ChatGPT

“I mainly use ChatGPT in the discovery phase and not for writing. I've used it to connect two topics — e.g., iconography and marketing…finding pain points for buyers and then brainstorming analogies for buyer problems. 

• Sue Moore, Messaging & Copy Strategist at Virtual Gold Dust

ChatGPT pricing

ChatGPT offers a free plan with limited access to file uploads, advanced data analysis, web browsing, and image generation. Paid plans start at $20 monthly and include access to custom GPTs and improved performance. Get the complete list of their product features, offerings, and pricing here.

Developed by Anthropic, Claude.ai produces high-quality content while ensuring ethical AI behavior. It can process large amounts of text and maintain coherence over lengthy interactions, making it a powerful tool for writers, marketers, and content strategists.

Key features of Claude.ai

• Ethical AI alignment: Uses Constitutional AI to ensure safe, unbiased, and trustworthy content generation.
• Extended context handling: Processes large volumes of text, making it ideal for long-form content, in-depth research, and maintaining context over lengthy discussions.
• Chain-of-Thought (CoT) prompting: Encourages AI to "think out loud" before generating responses, improving clarity and reasoning in content.

What I like about Claude.ai:

A few things I love doing in Claude.ai include:

• Measuring emotional frequency in my audience's mindset to create messaging that resonates.
• Turning emotion logs into visual representations, like pie charts. Which makes it easier to identify dominant emotions.
• Prioritize messaging, ensuring I address the strongest emotions like doubt to build audience trust.

What customers say about Claude.ai

“I wanted to illustrate a technically dry point to a non-technical person, so I reasoned with Claude.ai for a while and then got it to write its conclusions as a scene in an Aaron Sorkin screenplay. It was so good, clear, and emotionally compelling that I left it 99% untouched. It saved me hours and was my best-received email of the year.”

• Steve Raju, CMO at Conversion Pioneers

Claude pricing

Claude offers a free plan alongside paid options starting at $20 per month. Explore Claude’s pricing and plans in detail here, or sign up for a free Claude account here.

Microsoft Copilot is an AI assistant integrated into Microsoft 365 applications. Whether drafting documents, analyzing data, or managing emails, Copilot reduces manual effort and improves efficiency.

Key features of MS Copilot

Some features in MS Copilot include:

• Integration with Office 365: Works directly within Word, Excel, PowerPoint, Outlook, and Teams, minimizing the learning curve.
• Context-aware assistance: Understands the content of your document, email, or spreadsheet to generate highly relevant suggestions.
• Process automation: Summarizes meetings, drafts reports, and extracts key insights from data with minimal effort.

What I like  about MS Copilot

A few things I appreciate about MS Copliot include:

• The UI is clean and intuitive
• Reduces mundane tasks such as writing meeting agendas, summarizing discussions, and creating drafts
• Maintains enterprise-grade security when accessing internal documents and sensitive data

What customers say about Copilot

“Copilot researches a subject with more specific and targeted results than a search engine. It's easy to use, integrated with Office 365 tools, and can access all internal documents.”

• Craig B., Experience Design Lead — Telstra ESM

Copilot pricing

Copilot has a free version with limited usage capabilities and a paid version starting at $20 per user/month. You can try Copilot here.

Writesonic is a marketing powerhouse that offers real-time web research, competitor analysis, and automated optimization.

Key features of Writesonic

Some features to note in Writesonic include:

• Diverse content formats: Supports 40+ content formats and templates, from blog posts and landing pages to social media captions and product descriptions.
• Advanced AI models: Powers content creation with cutting-edge AI, ensuring accurate, high-quality copy.
• Extensive toolset: Provides 80+ writing tools, including ad copy generators, blog outlines, and SEO-friendly article writers.

What I like about Writesonic

A few things I like about Writesonic include:

• I don’t need to type long prompts to generate content. This time-saving feature stands out to me.
• Write email copy with minimal input, often without providing background details like brand name or business objectives.
• Gets it right faster, often in a single attempt, making it my go-to for targeted marketing content.

What customers say about Writesonic

“I've been using Writesonic for a while now, and I can confidently say it has completely transformed how I approach content creation. As someone who juggles multiple projects, Writesonic has made me more efficient by speeding up my workflow without compromising quality.

• Danny B. (Director) 

Writesonic pricing

Writesonic offers a free trial with 25 one-time credits. The Individual plan starts at $16 per month. You can sign up for Writesonic’s free trial here.

Wordtune is an AI writing assistant that offers content rephrasing suggestions, tone adjustments, and sentence restructuring. Whether you're polishing an article, improving clarity in emails, or fine-tuning social media copy, Wordtune makes the editing process faster and more efficient.

Key features of Wordtune

Some essential features of Wordtune include:

• Tone adjustment:  Easily switch between casual, formal, or professional tones with a single click.
• Browser extension: Works seamlessly in Google Docs, Gmail, and other web platforms, allowing real-time edits.
• Advanced editing options: Provides multiple phrasing suggestions and improves clarity, conciseness, and readability.

What I like about Wordtune

A few things I love about Wordtune include:

• Rephrases headlines and improves clarity to make my writing more engaging and easier to understand
• Provides detailed editing suggestions and multiple options to express the same idea
• The tone adjustment feature quickly adapts my writing style to different audiences

What customers say about Wordtune 

“I like that it allows me to write what I am trying to communicate and then use it to help me figure out the best way to phrase it.” 

• Tierrani N.

Wordtune pricing

Wordtune offers a free plan with limited usage and an advanced plan starting at $6.99/month. You can explore their Teams plans here.

Copy.ai is a versatile AI writing tool designed to streamline content creation with pre-built templates, brand voice customization, and collaborative workflows.

Key features of Copy.ai 

Some features in copy.ai include:

• Templates and workflows: Speeds up content creation with pre-built templates tailored for various formats and industries.
• Brand voice customization: Adapts tone, style, and messaging to reflect your brand’s unique identity.
• Team collaboration: Allows multiple users to collaborate, edit, and refine content within a shared workspace.

What I like about Copy.ai

My favorite use cases for Copy.ai include:

• Build brand-specific content
• Redo the brand voice analysis and save it as the default voice across my Teamspace
• Use the pre-built prompts to get started without typing a word
• Reuse multi-utility prompts without retyping or searching

What customers say about Copy.ai 

“From a sales perspective, I can orchestrate workflows to enrich data on prospects, accounts, and more, enabling us to personalize automated inbound emails. We can also equip our SDRs with highly specific research relevant to our market, so they don't have to start from scratch when researching new accounts.”

• Brian, Y. (Head of Marketing)

Copy.ai pricing

You can sign up for a ‘Free Forever’ Copy.ai plan here, or you can try the starter plan for $49/month. 

Perplexity AI is an intelligent research assistant that delivers accurate results with cited sources, prompts, and follow-up questions. It remembers past interactions for a more intuitive experience, making it a powerful tool for writers, marketers, and researchers looking to streamline content creation.

Key features of Perplexity AI

Some features of Perplexity AI include:

• Accurate web search with citations: Finds reliable information and includes source links, making fact-checking effortless.
• Contextual follow-up questions: Prompt additional questions based on your search to improve your findings.
• Memory of past interactions: Remembers previous searches, eliminating the need to rephrase queries or repeat information.

What I like about Perplexity AI

• Perplexity can act as my strategic partner and help me brainstorm content ideas. 
• I can tell Perplexity to ask me questions before I write a blog, and the output is beneficial in creating the content outline and blog post.

What customers say about Perplexity AI

“I use Perplexity to analyze what other articles are being cited for a specific question around a topic. I then follow some best practices to get my articles featured in the cited resources. This way, I have increased my referral traffic from Perplexity by 67% over the past couple of months.”

• Rebekah May, SEO Training Expert & Consultant at Marketing Aid

Perplexity pricing

Perplexity offers a free plan alongside its Pro plan ($20/month), including 300 Pro searches per month, unlimited free daily searches, and a choice of advanced AI models. You can sign up for a new account on a free plan here.

AI writing tools can improve productivity and writing output but are not a replacement for creativity. Start with a clear brief, review outputs for accuracy, and add your unique insights to personalize the content. 

I also encourage you to check out Aleyda Solis’s guide on integrating LLMs into your content workflow to get more out of AI tools.