Skip to content

Cyber Sale: Save big on Moz Pro! Sign up by Dec. 6, 2024

Search engines 5511dd3

Good Advice for Consultants & Contractors

Rand Fishkin

The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.

Table of Contents

Rand Fishkin

Good Advice for Consultants & Contractors

The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.

Good Advice for Consultants & Contractors

Steve Friedl, the man behind UnixWiz.net, has an older article on consulting that's worth reading. I pulled out some of the "maxims" that he writes about that stuck with me:

You must give the customer The Warm Fuzzy Feeling™
 
For a good consultant, your voice is comforting: Be very easy to find
 
It's better to give away some time than to throw away your reputation (I love this one)
 
Your best advertisement is publishing original, technical content
 
If you're booked up solid, your rates are too low
 
The best way to make a lot of money is to make your customers a lot of money
Every one of these is solid gold advice. I live by a lot of these rules, and I'd say that most succesful consultants, whether they design kitchens or optimize websites are much the same.
Back to Top

With Moz Pro, you have the tools you need to get SEO right — all in one place.

Read Next

Why Building Links with Digital PR Is Hard — And That’s OK!

Why Building Links with Digital PR Is Hard — And That’s OK!

Feb 14, 2024
Breaking News: ‘PR Critical to SEO Success’ Is Not Breaking News

Breaking News: ‘PR Critical to SEO Success’ Is Not Breaking News

Jan 24, 2024
Driving Sales with Digital PR: What E-commerce Brands Need to Know

Driving Sales with Digital PR: What E-commerce Brands Need to Know

Jan 09, 2024

Comments

Please keep your comments TAGFEE by following the community etiquette

Comments are closed. Got a burning question? Head to our Q&A section to start a new conversation.