Update: You can find the most up-to-date version of the guide here 

Today, I am proud to announce the new and improved Beginner's Guide to SEO. This free tutorial covers everything you need to know to get started improving your search engine rankings in the major search engines. Put simply, this is the resource I would have kicked a fool in order to get my hands on when I was first diving into the wild world of SEO.

The New Beginner's Guide to SEO

Free

The Beginner's Guide to SEO won't cost you a dime. It is free to read, download and otherwise devour. (Be careful about paper cuts! E-paper cuts are the worst kind of paper cuts.)

Comprehensive

This guide is the result of hundreds of hours of research and includes chapters on all of the following topics:

1. How Search Engines Operate
2. How People Interact With Search Engines
3. Why Search Engine Marketing is Necessary
4. The Basics of Search Engine Friendly Design & Development
5. Keyword Research
6. How Usability, Experience, & Content Affect Rankings
7. Growing Popularity and Links
8. Search Engine’s Tools for Webmasters Intro
9. Myths & Misconceptions About Search Engines
10. Measuring and Tracking Success

Awesome

Moz scientists have measured spikes in the awesomeness level of the Beginners Guide to SEO that have been equivalent to:

• Getting lick attacked by seven puppies
• The feeling of putting on new socks
• Being in a hot tub when it is snowing
• Finding a Popsicle in the freezer
• The chocolate at the bottom of Drumstick ice cream cones
• An unicorn flying over a pack of exploding ninjas with lazer dinosaurs with beer for eyes
• Finding 10 dollars in your pocket
• Bowties on scientists
• David Bowie

I look forward to hearing your feedback about the new guide in the comments. Your input in these comments will serve as the official feedback form for this guide. I will use your recommendations to help improve and update the guide over time.

Start Learning SEO Today!