SEOmoz's newest product, Linkscape, provides link data that Search Marketers have always wanted but never really had access to.  What we found though is that once you start collecting that data, there's a lot more to it than one might think.  Building Linkscape forced us to create new, actionable metrics to make the data useful to marketers and quantifiable in ways similar to what we've come to learn from the engines. We also had to step back and analyze structural elements of the web and of links themselves to provide as much useful data as possible.

We've built a new vocabulary with this product; terms like mozRank, mozTrust, Pay-Level Domains, Fully-Qualified Domains and more provide unparalleled link intelligence but require a little getting used to.  We've put together these first three videos to help introduce and explain the concepts, terms, and metrics behind Linkscape. Future installments will get into features and tactics, but first we want to give the Search Marketing world a thorough introduction to this awesome new product.

Linkscape Education - Link Attributes

Linkscape is all about Link Intelligence, and it provides more than you've ever had access to before, but which link attributes have an effect on how powerful they are?

In this video, we'll look at the link attributes that Linkscape examines and discuss how and why they're important for Search Marketers to examine. Aspects such as source, target, status, ability to pass rank, and more are examined to help you understand how Linkscape analyzes your links.


SEOmoz Linkscape Education - Link Attributes from Scott Willoughby on Vimeo.


Linkscape Education - The Structure of the Web

Linkscape provides more detailed link information than anything previously available to Search Marketers. In this video we'll explain how Linkscape views the structure of the web to provide incredibly rich link intelligence.

This includes examination and explanation of the concept of Pay-Level Domains (PLD's) and Fully-Qualified Domains (FQD's); both are important concepts to understand in order to make the most of Linkscape's robust data.


SEOmoz Linkscape Education - The Structure of the Web from Scott Willoughby on Vimeo.


Linkscape Education - Inside Linkscape Metrics

An in-depth look at the powerful new metrics Linkscape provides: mozRank, mozTrust, Domain Juice, etc.

This video will help you understand what these metrics mean and how they're calculated to give you greater insight into how Linkscape provides Unparalleled Link Intelligence.


SEOmoz Linkscape Education - Inside Linkscape Metrics from Scott Willoughby on Vimeo.