A Formula for Creating Viral Content
As content marketers, we are tasked with an extremely complex objective: to create content that resonates with audiences, spurs action, and often can spread virally.
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Getting Reviews the Right Way for Local Businesses
They're the bane of every business that relies on local traffic: reviews. The worst part is having no reviews or those that have been filtered out. In this post, Kate Morris explores how to get reviews that meet guidelines and grow your business.
How Can Mobile SEO Help my Non-Mobile or Local Business?
We're often hearing about how mobile search volume is catching up to (or even overtaking) desktop search volume, so what do we do? The answer is more nuanced than you might think, and in today's Whiteboard Friday, Rand shows us a few ways forward.
When Building Communities Isn't the Best Way to Build Links
I entered SEO as a link builder. Fast forward four years: I now solely create visually engaging content in an effort to scale link building. One thing I've learned is that not all business models support community building as a goal.
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Announcing Moz Local: Simultaneous Listing Management on All Major Aggregators
We designed Moz Local to be the most efficient option for location management, with an easy-to-use interface and an affordable price point. In a nutshell, the product allows you to upload a spreadsheet of all of your locations, which we then standardize and distribute to all five major U.S. data aggregators and three important local directories.
A Startling Case Study of Manual Penalties and Negative SEO
One day in my inbox I found the dreaded notice from Google that our client had a site-wide manual penalty for unnatural inbound links. We quickly set up a call and went through the tooth-rattling ordeal of explaining to our client that they weren’t even ranked for their brand name. Organic traffic dropped by a whopping 94% - and that for a website that gets 66% of its traffic from Google-based organic search.
An SEO's Guide to Acquiring New gTLDs
In this SEO's guide to the new gTLDs, I'm going to introduce you to the new gTLDs, tell you (from an SEO perspective) what you need to know, and what you can do to acquire them.
Content Outliers: Learning from the Web's Most Viral Content
Every now and then we are mesmerized by some incredible viral content hitting the web. And we all know how a viral can be an incredible source of backlinks, mention and social media visibility. Today on Moz, James Porter will present you 10 essential keys for thinking, planning and executing a viral success.
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Keyword Targeting and Density
Enough has changed about keyword targeting that it's high time we offered a refresher. In today's Whiteboard Friday, Rand lays out best practices for targeting, and clears the air about density and cannibalization in today's world of search.
Google's 2014 Redesign: Before and After
Google's SERP and ad format redesign may finally be rolling out, after months of testing. Before we lose the old version forever, here's the before-and-after of every major vertical that's changed.
12 Ways to Increase Traffic From Google Without Building Links
The job of the Technical SEO becomes more complex each year, but we also have more opportunities now than ever. Here are 12 ways you can improve your rankings without relying on link building.
How to Set Up Meaningful (Non-Arbitrary) Custom Attribution in Google Analytics
Attribution modeling in Google Analytics is potentially very powerful in the results it can give us, yet few people use it well. This post shows you how to get started with the data you already have.
Next-Level Strategies for Landing Your Inbound Marketing Dream Job
Whether you’re in-between jobs, out of school, or looking to enter inbound marketing from a different field, the land of pandas, penguins, zebras, hummingbirds and robots (let’s not forget Roger) has room for you!
5 Things I Wish I Knew as an Agency Marketer
Working as an agency marketer is tough. I did it for a bit over two years and learned a lot of lessons. Along the way and since I have reflected about what would make me more successful as an agency marketer, and now that I am in-house at HotPads.com, I've come up with five things I wish I had known as an agency marketer. Never fear though, as there are some tidbits in there for the in-house crew as well!