A Content Marketer's Guide to Data Scraping
Taking advantage of big data doesn't necessarily require expensive tools. With a free plugin for Excel, you can scrape what you need directly into a spreadsheet and take matters into your own hands.
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Breaking the SEO Rules: When Not to Follow Best Practices
Sometimes it makes more sense to ditch best practices when you're working toward other goals. In today's Whiteboard Friday, Cyrus lays out four situations in which we're often safe bucking the standard operating procedure.
The Illustrated SEO Competitive Analysis Workflow
An integral part of keyword research is an in-depth look at your competition. This post offers a concise flowchart to visualize and guide you through that process.
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Top 5 Mistakes to Avoid When Using Google Analytics with Site Search
The engineers I work with have developed a useful list of common mistakes that website owners make when using Google Analytics and site search, along with guidance for better understanding of what’s happening on your site.
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Take the SEO Expert Quiz and Rule the Internet
You are master of the keyword. You create 1,000 links with a single tweet. Google engineers ask for your approval before updating their algorithm. You, my friend, are an SEO Expert. Prove it by taking our new SEO Expert Quiz.
SEO Guide to Google Webmaster Recommendations for Pagination
Our pagination strategy has changed several times to keep in step with Google's latest recommendations. At the end of this article, I will present a Google recommendation history.
50+ Things You Should Learn About Your Client
One necessary skill for successful consulting is getting to know your client and understanding how you can be effective for them. I've found there are a bunch of "hacks" that can help you get up to speed on an organization and its individuals as quickly as possible. I want to share these quick tips and tricks with you, as well as a bunch of other questions that are worth answering, either through research, by observing the client, or by asking outright.
How to Be More Creative in Your Online Campaigns
Be more creative, is a phrase often used within business and marketing with little consideration given to its meaning. But, what does it mean to be creative?
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Silly Marketer, Title Tags Are for Robots!
Title tags are created for robots and spiders, so why are we copying/pasting them into OG tags for human consumption? In today's Whiteboard Friday, Jen Lopez shows us why should all avoid that sort of lazy tactic.
How Our Agency Survived Year One
These are the lessons I learned while building Greenlane Search Marketing: some "outside" thinking on ways to make your digital marketing agency or department successful.
Panda 4.0, Payday Loan 2.0 & eBay's Very Bad Day
Preliminary analysis of the Panda 4.0 and Payday Loan 2.0 updates, major algorithm flux on May 19th, and a big one-day rankings drop for eBay.
The Most Entertaining Guide to Landing Page Optimization You'll Ever Read
If you've ever been bored while reading a blog post, your life just got better. If you've ever wanted to learn about conversion rate optimization, and how to design high-converting landing pages, without falling asleep, you're in the right place. Buckle up, and prepare to be entertained in your learning regions.
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A Product-Based Approach to CRO
There are many best practices in product design that can be of immense help to marketers working on improving conversion rates. Craig Bradford's background is in products, and he shares his tips in this post.
What if Your Ugly Website is Holding Back Your Marketing Efforts?
Companies can be completely blind to just how awful their websites are, which makes marketing a non-starter. In today's Whiteboard Friday, Rand helps us see things more objectively and ensure we've got something worth marketing.