Search Partnerships & Manual Manipulation of the SERPs
Manual manipulation of the search engine results was first publicized by Yahoo!'s use of the H=0/1/2/3 phenomenon. This surprising discovery alerted SEOs to the fact that for very popular k...
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Scientific American Covers the World of Search
An excellent, in-depth article from the Scientific American was published earlier this week. The article goes deep inside the search industry and discusses many of the cutting edge technologies and ideas that are propelling the growth and innovatio...
Is PageRank Still Important?
A recent thread at SEW takes a poll asking whether anyone still cares about PageRank. The important thing for SEOs to remember, whether they are experienced or new to the optimization process is that P...
Chart of Google's -asdf Phenomenon
SEOmoz has put together a small chart analyzing the top 20 results for two searches at Google, one a normal 2-word phrase, and the other with much discussed -asdf filter (done by appending 15 -asdf onto the back of the query). The two unique results sets have been a...
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Static vs. Dynamic URLs
Many in the SEO world have long questioned the neccessity of re-writing dynamic URLs - those that pull content from databases - into static URLs that appear to end with a finite .php/.asp/.html/etc. A dynamic URL is often criticized by search optimizers because of the difficulties search ...
Yahoo! a Better Buy
An article in Forbes - Yahoo!'s Growth Prospects 'Superior' To Google's - notes that Merrill Lynch has upgraded earnings estimates for Yahoo! w...
Computationally Expensive - What Google Can & Can't Do
Even the great and powerful Google is limited in the number of operations and complexity of calculations in the algorithm. Many SEOs often attribute far more power and subtlety to Google's ranking criteria and filtering technology than is technologically p...
Using RSS Readers to get the Latest SEO News
The use of RSS has greatly expanded over the last 18 months, with every blogger on the web expounding on the virtues of subscribing to feeds. This process may seem daunting to the SEO & web reading neophyte, but luckily, this system is actually quite easy to ...
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How to Remove the Google Filter when Searching
Early last week, Google removed its 10 words per query limit, and increased this number to 32. Some suspect this was to combat MSN Beta's ability to search up to 32 words per query. Whatever the reason, the new systema appears to have re-openend an old chink in Google...
Sitemaps and Spidering
The great advantage of a sitemap (for SEO purposes) comes from its ability to reduce the number of links that must be followed in order to reach all pages on a site. Sitemaps have a unique ability to garner the attention of search engine spiders and crawlers - making for much faster i...
Local Authority vs. Global Authority
A fascinating remark made by the Vice President of AskJeeves, Jim Lanzone, on the subject of the recent nofollow tag that is being ad...
Folksonomies
An impressive new idea from the world of librarians, cataloguers and other reference technicians called Folksonomies has taken root in the world of web search. This new technology exploits users' time to classify and meta-label the web through browsing. The promise of this new categorization syte...
Site Flavored Theme Detection from Google
In September of 2003, Google acquired Kaltix Corp. While this was well reported in the blogosphere and the SEO industry, it's fascincating to see the direct correlation between this acquisi...
W3C Valid Code
Code validation is an issue that has been tossed back and forth in the SEO world for years. The W3C's standards appear to have the general support of the validation and standards organizations across the Internet, thus leading SEOs to ask the leading question,Does having validated ...