The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
In the world of SEO, every link matters, and every link that can be earned, should be - it's the principle of "optimization." Yet, to this day, even many companies and sites that are focused on growing their search traffic don't think about optimizing the links they've earned. Case-in-point: The web forum software company, VBulletin. Have a ...
Did you know that my friend saw my sex tape on the web and messaged me about it on Facebook? Neither did I. The Blah is tracking and other garbage edited out to avoid helping out by sharing potentially useful variables. The f...
Yes, we all know the age of the domain is incredibly important for a website achieving a high search engine ranking. We have all heard it a million times before: ''that website won't perform well in the search engines, no matter how well it is optimised, because the domain is only a couple of months old''. But my question is, ''How important is it? How long does o...
The "build great content" advice is clearly overused, but for good reason - great content attracts great links and the invaluable attention of the Linkerati. The only problem is... what makes great content? And mor...
I run a 'kinda-sorta' authority blog on blogging and making money online, I'm always thinking of new ways to be a better blogger, make more money, just be good enough to preach about what I practice, to do that properly I try all sorts of new strategies. This is one of them. I've been thinking really hard about ...
May It Please the Mozzers,
I am often asked, "Can I talk about my competitor on my website?"
To answer this question, I thought I would do a quick post about comparative advertising. The Federal Trade Commission promotes lawful comparative advertising as a great way to inform consumers and increase competition.
Describing how your pro...
Over at the Live Search Webmaster Center, we have been hearing a lot from people who are frustrated with the Microsoft stack and some of the inherent challenges with making your site built on the Microsoft stack search friendly. We recently wrote a post on the Live Search Webmaster Blog asking what is wrong with the ...
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In November of last year, I updated my Firefox Sidebar to contain all the sites and tools on the web I regularly need. Today, I've done that again and, in the process, re-compiled and re-ordered my list of search-related blogs according to my personal preferences. Since I'm heading out of town for 2 weeks starting Tuesday (getting married, then a short vacation), this should give anyone who's i...
There is one ranking factor that you almost never see mentioned on any of the popular SEM blogs. You might see it mentioned on a forum, or a blog comment but it’s definitely a topic that isn’t discussed enough or in any amount of detail. I’m going to do what I can to shed some light on the matter. The tests that I reference are not done in a scientific way and might not be entire...
I've been meaning to do a "fun" post for awhile, but haven't had the time or gotten around to it. A reality shared by many, no doubt. With the recent launch of the Professional's Guide to Advanced Search...
On Monday Google announced that Google Suggest would be 'graduating' from Labs (after 4 years!) and within the week making its way to every Google user. At the moment it appears only in the search box on Google.com and not the search results page (or Google.co.uk yet), but if you've not seen ...