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Help a Reporter (And Yourself) Out
A couple months ago bookworm seo tipped me off to an amazing new free service - Help a Reporter Out (HARO). Peter Shankman started HARO with the belief that everyone is an expe...
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How Flash Affects Your Website's Ranking with SEO
I recently talked to a prospective client about building his site to promote his photography services. He wanted to use a service by blusites.com which charges no more than $400 for a completely built out site targeted to photographers all in flash. This template was ridiculous for its price -- shopping cart, blog, contact form, video and gallery uploads. He was almost ready to b...
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What Food Taught Me About Internet Marketing
Warning: This post has almost no tips, tricks or guide to SEO/M. This post is entirely what food taught me about Internet Marketing. I'm sure YOUmoz has more SEO/M realist around that could help you with whatever you're looking for. Being a ghost reader in SEOmoz for almost 6 months now, I believe it's time for me to put my share of thoughts back into the Search Community tha...
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Links Should Really Look Like Links
As there haven't been any posts in the usability category of youmoz since March, I thought I write a short usability entry. You SEOs out there certainly know how a link should look like for search engines. But do you also know how they should look like for real people, I mean the ones visiting your page and spending money on your products?1. Links onlineLinks ...
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What Does the Stock Market Implosion Mean for Your Online Business?
The news this week is pretty dire. On the heels of the US Government's bailout of Freddie Mac, Fannie Mae and AIG Financial, stock markets in the US, Russia, Japan and elsewhere are suffering tremendous losses. The NYTimes paints a linkbait-worthy, interactive picture of the financial industries collapse. If you're anything like me, this news brings on some anxiety and fear - neither of which a...
The Dangers And Advantages Of Meme Marketing
Who said life ain't a pretty place?...
From Twitter with Love: The Ultimate Romantic Linkbait
Will and Rand would never miss an opportunity for linkbait. I take an inside look at how Will's wedding panned out online.
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Selling SEO: Tips on How to Act, What to Say, and How to Sell to Clients
I know most of you are dealing with businesses that understand they need to be seen to get conversions from their web presence. However as the economy tightens and competition gets more aggressive, I believe more of us are going to be in front of potential clients that are trying to wrap their head around why they need to do this, and why it costs money.First things first&nb...
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The 3 Cornerstones of SEO
For the first time in a while I was let out of the office and sent to a Sales meeting. For as long as we have been running the company the typical stereotypes of coder vs salesman have been applied to Will. Taken to extremes people think that I can't string a sentence together and Will doesn't know how to turn a computer on. At sales meetings Will likes to talk in terms of the foll...
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How to Use Robots.txt and Redirects the Wrong Way
I got inspired by Rebecca Kelley's post about Newbie Mistakes and instantly two and a half newbie mistakes came to my mind. They are a bit on the technical side of things, but not too much to be understood by all of you mozzers :-)1. Robots.txt is no security layer...
Whiteboard Friday - Best Page First?
This week Rand discusses the reasons why the page with the best content isn't always the one with the best rankings. Many factors can contribute, but finding a way to work with the idiosyncrasies of the engines can often be the key to getting your niche content highly ranked. ...
YOUmoz Newb Pwns Spammer
What up, YOUmoz? As you know, SEOmoz recently released The Professional's Guide to PageRank Optimization, which contains what some are calling "the greatest explanation of PageRank in the known Universe." Actually, it's ...
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What I Learned from a Fishmonger in Seattle
...and I don't mean Fishkin! I was one of the lucky ones attending the 2008 SEOmoz PRO Training Seminar this year. It was a fantastic time, highly useful sessions and...
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Why Testing is Integral to Modern SEO
So I recently turned 25 and figured that officially makes me old enough to write a 'how things were' post...