The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
So I recently read a post by e-consultancy which looked at 10 things Asda (a huge UK supermarket, part of the Wal-Mart group) could do better online. The post is part of a series where they look at a number of large brands in the UK and how they can perform better online. The series focuses solely on usability though and doesn't actually mention any online marketing. So I thought I'd step up to th...
It's almost here. This is the project I've been dreaming of launching since 2003 and after 12 months of research and development and an extremely large investment (especially for a small company like SEOmoz), we're nearly at the finish line. On October 6th, SEOmoz will introduce a lot of substantial changes to our website, including: A New Design, cou...
Google's got a blog post out today (and SELand covers it) about how they now recommend that webmasters and site owners DO NOT rewrite their ugly dynamic URLs to be clean and static. What's the reasoning behind this? ...
I am afraid this post is unlikely to be informative. More a plea for action. I have been looking at setting up an RSS feed on our site. I am wrestling with having a feed that publishes new product pages as they appear or one that maybe feeds information on product maintenance and care, or maybe one on product related trivia (coming from our blog with a different url), o...
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I've always struggled to understand how widgetbait would be an effective linking strategy for most businesses. Of course, Matt Inman demonstrated how it can work (and fail) for dating websites, which automatically translated in my brain to 'working for markets that are fun and not to be taken too seriously'. But how does it work in i...
After nervously waiting for what seemed an eternity for the next blog or YOUmoz post after randfish's wedding weekend extravaganza, what a thrill to see Duncan jump in with a great blog post on The 3 cornerstones of SEO and the amazing Distilled triangle of SEO-ness....
May It Please the Mozzers, Today I'm discussing a case involving alleged trademark infringement and meta tags. It's very dangerous to outrank your competitor, especially if that competitor has limitless pockets and very generic registered trademarks.
Its 3am and I feel the perfect time to post my first blog, and im wondering about how Google will start to understand video going forward. Universal search is already presenting results where it is relevant to your query, and slowly multiple videos are being displayed, does that mean that Google is understanding video better already or just really giving us what they already know we want....
As I've been watching my traffic stats lately, I've noticed something quite interesting. One web page on my domain is receiving significantly more traffic than the others. It took me a while to figure out why. Where was this extra traffic was coming from? Finally, I figured it out. The page in question is ...
A year ago I wrote about Jim Collins' book - Good to Great - on the blog and invited companies and organizations to ask themselves how they stacked up to the qualities that make a company "great." Today, after a long and at times, challenging, process, SEOmoz is moving one step further in striving for that goal by formally announcing our guiding principles. Many companies have...
As we've all learned, controlling the flow of link juice within your site is an excellent way to help promote your higher-quality pages within Google's rankings.One of the best ways to do this is to add nofollow tags to links in your navigation that are for pages you really don't want to waste link juice on. (Privacy Policy, About page, Contact Us, etc)Unfortunately, u...
I had an experience this week that I thought was a perfect case study in what not to do with Adwords. Background: I have Celiac's Disease (short explanation: Gluten—a protein found in wheat—has approximately the same effect on me that salmonella would have on your average person). My dad has Celiac's also. As you can imagine, we freq...
Myself and my wife run two businesses. The web design business aswell as an online store. This is my first SEOmoz post, but thought it was important to share my recent experience with adwords hackers.Recently while looking into ways of optimising our online store web site and increasing organic listings. I think it may have even been after reading some seomoz articles, to my surprise I f...
This week Rand offers a follow-up to last week's discussion of why niche sites with great content don't always pull in the rankings against more generic content on larger sites. It's all about the links: big sites have 'em, small sites don't. So how can niche sites with quality content leverage that content to get links and, by proxy, rankings? They need a link hook. A way to make ...