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Gauging Keyword Performance
Rand Fishkin

Gauging Keyword Performance

Today has me thinking on the subject of measuring keyword performance. I'm about to begin a relatively large scale campaign on both the organic and PPC side for a client and have wrestled with the neccessary facts and figures to track in order to have reasonable metrics. Here's a sh...

A New Home Page
Rand Fishkin

A New Home Page

On the suggestion of a friend, I've changed my home page to a new location, Wikipedia's Random Article page - it's a special feature and has to be manually entered as the home page for your web browser, but it's a great way to learn something new every time you start surfing. If it bogs down workflow too much, I may change back, but for ...

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Web Color Schemes
Rand Fishkin

Web Color Schemes

In the world of web design, one of the most frustrating topics I butt my head up against is color scheme. I search and search the color wheel in Photoshop and scour the web to help inspire me on themes that will work for a client or a site. Luckily, I now have some help, and ...

SEO's Grim Reaper
Rand Fishkin

SEO's Grim Reaper

Threadwatch has a terrific (though poorly titled) thread (hats my arse) today on the demise of SEO. There are intelligent opinions from both sides, primarily in the comments on Nick's somewhat over-the-top post - a response to a ...

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Dear DMOZ Forum Visitors
Rand Fishkin

Dear DMOZ Forum Visitors

I notice 3 unique DMOZ threads that are sending quite a few visitors to SEOmoz today. I want to welcome and thank all of the editors there who've made their way over. We may have our differences, but I realize that most of you are doing a great job organizing and classifying sites and maintaining what is still the best directory available. Hopefully, you're not too upset over my ...

Posting Light Today
Rand Fishkin

Posting Light Today

Due to my work schedule being overwhelmingly busy today, I won't be posting much. I feel bad about this, since my loyal readers - you - have been kind enough to drop by. There are a few interesting things taking place in the SEO world that are worth reading about: Kim Krause-Berg is talking about...