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An Ethical Debate On Which We Can All (Maybe) Agree: The Average Webmaster And Dodgy SEO
Jane Copland

An Ethical Debate On Which We Can All (Maybe) Agree: The Average Webmaster And Dodgy SEO

Blogging

Yesterday afternoon, as I was at home recovering from a form of black death known as the common head cold, I came across Danny Sullivan's piece on Search Engine Land about his dealings with a lazy link broker. I recommend reading Danny's post, which details how he questioned a person who wanted a link on the Sphinn.com homepage with the anchor text "search engine optimisation." The person represented a UK-based SEO firm. I'm not saying that reading or even acknowledging the status of Sphinn is necessary for success in our industry, but one should probably avoid trying to buy links from a site SEOs and search engine employees read with regularity.

The Power of Accidental SEO: A Case Study
L

The Power of Accidental SEO: A Case Study

I find e-commerce fascinating. Many people succeed at creating successful small online businesses, but even more fail. I’d like to take a look at two online businesses and how they have (or haven’t) been able to leverage the power of the Internet to flourish. Meg McElwee is a preschool Montessori teacher, and until recently was living and working in Mexico. About a year...

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Popular Stories Widgets - Great for Visitors and Surprisingly Valuable for SEO, Too
Rand Fishkin

Popular Stories Widgets - Great for Visitors and Surprisingly Valuable for SEO, Too

Design

It should come as no surprise that having a widget or sidebar element on a news, blog or articles website is great for traffic and page views. Online outlets have been using them to boost readership, email-a-friend features and page views per session counts for years. But, did you know that they're also great for SEO? Let's take a look at some examples, and investigate the myriad of ben...

Getting Adwords Qualified
P

Getting Adwords Qualified

Search Engines

Here I am making my second post on here.After being burned by a hacker on adwords, having a limited knowledge of the Google Adwords program, but enough to push a business well, I was forced to look at some procedures of google such as the fraud reporting procedure.This also prompted me to decide to get adwords qualified.At first when i looked at it I thought, "couldnt ...

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IIS Case Folding, Robots and Results
J

IIS Case Folding, Robots and Results

Technical SEO

For the last few years, I've been doing some SEO on Apache sites. Suddenly, this year, I've had a clutch of IIS sites to handle and I'm seeing some puzzling and worrying things, which appear to be caused by the way that Microsoft defaults to "caseless" file systems. Worrying things as in "damaging to search engine results". I can't find any guidance from Micr...

Selling Services and Shoes: Some Copywriting Tips
Paul Lalley

Selling Services and Shoes: Some Copywriting Tips

Content Marketing

I was looking at snow blowers last week, reading through the literature and trying to compare specs of different models. I don’t know squat about the tech specs of snow blowers, but tell me “this model can shred a big block Chevy” and I’m sold. Not specs. Benefits of snow blower A over snow blower B. That’s what the unknowing (me) want. For example… &nbs...

Is a Link Buyer an SEO Expert?
Gunjan Pandya

Is a Link Buyer an SEO Expert?

Online Advertising

You all SEOs are aware of Google and its webmaster guidelines, and you all also know that Google gives much importance to quality and theme-based links. But Google also mentioned in its Webmaster Guidelines that Buying and Selling Links for Link Juice is a violation of Google's webmaster guide...

Google's Advice - Godsend Or Gimmick?
Jane Copland

Google's Advice - Godsend Or Gimmick?

Search Engines

What's the deal with all this advice that Google employees like to give us, then? Of all the search engines (and of many companies of Google's size and scope), Google appears to be the most open with its distribution of information, its interactions with its users and its willingness to give us advice.