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All Linkbait Is Not Created Equal: What Linkscape Reveals About Popular Content
Jane Copland

All Linkbait Is Not Created Equal: What Linkscape Reveals About Popular Content

Name the number one criticism of linkbait: from a technical point of view, the top problem with popular content is that it often doesn't attract many links. "Linkbait" has become a word we use to mean pretty much anything that gets media attention, no matter whether it is heavily linked to or not. In fact, one could argue that social media sites harm linkbait as much as they help it: if ...

The Great Google SketchUp Experiment
R

The Great Google SketchUp Experiment

SEO is an analytical occupation, so it’s no surprise that we experiment. The trouble is, we can’t experiment freely with our clients’ websites, and setting up a website just for experimentation doesn’t really mimic the natural conditions in the online environment. Therefore, I was delighted when I recently had the opportunity to arrange a small experiment under remarkably controlled conditions.

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Linkscape Education Series: Learn the Ins & Outs of How Linkscape Works
Scott Willoughby

Linkscape Education Series: Learn the Ins & Outs of How Linkscape Works

SEOmoz's newest product, Linkscape, provides link data that Search Marketers have always wanted, but never really had access to. What we found though is that once you start collecting that data, there's a lot more to it than one might think. Building Linkscape forced us to create new, actionable metrics to make the data useful to marketers and quantifiable in ways similar to what we've...

SEO Wireframing
A

SEO Wireframing

I’ve received a few queries about optimizing new website builds - keeping SEO clearly at the forefront of the design.I though it might be a good idea to write about this as my first contribution to the YOUMoz community. Here is how I tackle it. Whenever I am approached for SEO on a new site build I set to work on constructing an SEO WireFrame...

Official Linkscape Feedback Thread
R

Official Linkscape Feedback Thread

Linkscape is like nothing SEOmoz has ever built before - it includes not only a search engine sized scale index of the world wide web, but a set of unique link popularity metrics and a tool to see links and link attributes. It's our most ambitious project to date and includes billions of points of data and dozens of complex pieces.This thread is designed to be a resource for those us...

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Link Forensics: Finding Shady Links Before Taking on New Clients
Will Critchlow

Link Forensics: Finding Shady Links Before Taking on New Clients

What happened was that their past had just caught up with them. They had previously engaged a local SEO firm with tactics that were a bit past their sell-by date (mainly consisting of a huge link network of sub-domains off the SEO company's own site and some other properties). There was not only a question of tactics here, but also of plain common sense - not only was part of the link network on the SEO company's site, but so were proud links to "our clients" (all of whom got slapped, we believe).

Branding Strategies for Your Social Media Profiles on the Web
Rand Fishkin

Branding Strategies for Your Social Media Profiles on the Web

If your job or current tasklist includes building a social media strategy for your organization (or yourself, personally), you should be thinking about the branding created by the profiles you create. The profile name, the image you use as an icon or avatar, the webpage you link to and the words you use to describe yourself have a significant impact in how you're perceived and how you're rememb...

Programmers Deserve Love Too
Andrew Miller

Programmers Deserve Love Too

If you are like most SEO's I meet, you are probably not doing the majority of the programming and development work for your clients or company. Those of us from the marketing side of the business frequently rely on professionals to do the heavy lifting during the implementation stages of an SEO campaign. I've had the privilege of working with very smart and talented web developers in my...