The Moz Blog

The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.

Join Us!
Pack Your Website Bags
Rand Fishkin

Pack Your Website Bags

One of the big time spammers at SEOChat - Geoffrey of Syndk8 - has posted a great advice thread on the value of having a quick and easy exit from your website host. Geoff's host caught on to some of his nefarious practices and apparently doesn't approve, so he's been in a bit of a spot. Donna...

Revisiting On-Topic Analysis
Rand Fishkin

Revisiting On-Topic Analysis

Since I'm in the process of re-building the information architecture for two clients this week, I thought I'd re-visit Dr. Garcia's paper - On-Topic Analysis. For those who aren't familiar with the concept behind the research, on-topic analysis is a system that's designed to help you organize your site's content by topic ...

Accuracy of Yahoo! Linkdomain
Rand Fishkin

Accuracy of Yahoo! Linkdomain

Today, Barry over at SERoundtable commented that Yahoo! appears to be having some serious issues with how many results its linkdomain command displays. Like Barry, I decided to take a deeper look into the links Yahoo! recognizes to SEOmoz.org. Here are some of the results: ...

Level Up Your SEO Skills With Our Free Training

Moz Academy Training

Complete courses to master SEO basics

Keyword Research Master Guide

Learn Keyword Research like the pros

Guide to SEO Competitor Analysis

Win rankings and traffic from your competition

Create Logos on the Fly
Rand Fishkin

Create Logos on the Fly

Although logo design is one of my banes, people still occassionally request that we do it. Lucky for us, helpful sites like LogoYes are great for providing a complete logo at a low, low price, or providing inspiration, if nothing ...

Bum Rush the SEOmoz Tools
Rand Fishkin

Bum Rush the SEOmoz Tools

We're nearing completion of the fixes, error removals and problems associated with the SEOmoz tools, but we need your help. When the tools get slammed is when they're at their most vulnerable, so we invite you today to run all the reports you've been putting off and see how accurate our data is - some tools are still returning bad results, but ...

Gauging Keyword Performance
Rand Fishkin

Gauging Keyword Performance

Today has me thinking on the subject of measuring keyword performance. I'm about to begin a relatively large scale campaign on both the organic and PPC side for a client and have wrestled with the neccessary facts and figures to track in order to have reasonable metrics. Here's a sh...

Never miss a beat. Get Moz Blog
email updates daily in your inbox

A New Home Page
Rand Fishkin

A New Home Page

On the suggestion of a friend, I've changed my home page to a new location, Wikipedia's Random Article page - it's a special feature and has to be manually entered as the home page for your web browser, but it's a great way to learn something new every time you start surfing. If it bogs down workflow too much, I may change back, but for ...

Web Color Schemes
Rand Fishkin

Web Color Schemes

In the world of web design, one of the most frustrating topics I butt my head up against is color scheme. I search and search the color wheel in Photoshop and scour the web to help inspire me on themes that will work for a client or a site. Luckily, I now have some help, and ...

SEO's Grim Reaper
Rand Fishkin

SEO's Grim Reaper

Threadwatch has a terrific (though poorly titled) thread (hats my arse) today on the demise of SEO. There are intelligent opinions from both sides, primarily in the comments on Nick's somewhat over-the-top post - a response to a ...