Snake Oil In Disguise: Useless Information Passing As Good Advice
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Adding Value to Website Content
I recently finished a job that changed the way I view what I do. The assignment was to revise operating manuals for a mainframe computer software company. For resource material, I was given the old manual and a summary of updates, upgrades, new procedures, and all of the new information that had to be included in the revised manuals. (Stay with me, this does have a point.) I mean, ...
New Guide Release: The Professional's Guide to PageRank Optimization
As promised last week and earlier today via our Twitter account, we have a new PRO guide to release today. Written by Darren Slatten, The Professional's Guide to PageRank Optimization is a fantastic resource on both the theory and mathematics behind PageRank, and on how SEOs can efficiently practice PageRank sculpting. ...
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Squeezing the Value Out of Your Google Adwords Keywords
Following on from HannahS' excellent post about PPC, I wanted to add a couple of points I had recently discovered. I will not focus on keyword competitors in this post, and some of it is theoretical, without tangible proof, but it works for me and thought I would share it.Firstly, du...
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Holy Sh*t, I Joined Twitter
Sigh. After much badgering, cajoling, nudging, and subtle threatening from my coworkers, colleagues, friends, and Jane (yes, Jane gets her own category--she badgered me a lot), I finally joined the Twitter. Much like Jane did when she begrudgingly joined, I'll take you through the terrifying process of nervously dipping a toe i...
SEOmoz Expert Training: Global Search
On day 1 of SEOmoz' expert training last week, Will Critchlow & Duncan Morris of Distilled asked a bit of a trick question: what is the 2nd most popular search engine in the UK? The answer: google.com. The first most popular being of course google.co.uk.The barrier they broke down here is that ...
Why Reputable SEO Firms Don't Promise Guaranteed Search Engine Rankings
Tonight, I received an email with a familiar question, asking why the top companies providing SEO consulting and development services rarely ever provide guarantees (and virtually never use it as a marketing tactic). To this, there are three solid reasons that compel SEOmoz internally as well as the many companies we work with/...
Hidden Data in Google's Keyword Tool
<p>After <a href="http://www.seomoz.org/blog/the-top-10-reasons-blogging-will-be-light-on-seomoz-for-the-next-week">reading about</a> how posting in the main blog would be a bit flaccid this week, I figured I would give YOUmoz blog a test run with something that I noticed a few months back. This might be of interest to you and get the blood rushing to your head or it mi...
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Another Look at Meta Geo
Some months ago there was a little discussion about meta geo tags following one of Rand's Whiteboard Friday presentations. It seemed like the tags were dismissed as being open to exploitation and probably ignored by the search engines. Lately, though, we've been having a lot of success with helping our smal...
A Reputation 2.0 Problem - Wiki-Circularity
What with it being Labor day in the US yesterday, it should have fallen on the trusty global associates to put together something for the SEOmoz blog. Unfortunately we were working instead :( Waiting for the bus in the rain this morning was a fairly miserable start to the day, but what if it had started worse? What if I had woken up this morning to find bad things written about me or my company on the internet?
The X-Files of Google: 10 Inexplicably Weird Search Results
Sometimes you come across a set of search results that just don't make any sense. For most ordinary users, I suspect they probably just move on to the next query, but for those of us deeply embedded in the world of search and SEO, these noggin'-scratchers just keep on itchin'. I've collected these ten over the past couple months and figured I'd share them on the blog with the hopes of g...
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Large Corporate SEO Survival Tips
Working as an in-house SEO for a large corporate site can be fun. However, if you happen to land such a job I encourage you to focus on the fun, as the non-fun bits could wear you down. I had previously worked on nearly 2000 small-to-medium websites each of which was probably small enough to fit on a portable hard drive. Most SEOs would have worked on a similar mix of sites.Large compani...
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Applying On-Site SEO to Website Templates (Or Why Separation of Code and Content is a Good Thing)
There are lots of people who would class themselves as a developer and would say they can code in any given language. Often the difference between a good developer and a great developer isn't anything to do with the program, how well it works, and how few bugs there are. The great developers make programs that work but they make them in a way that isolates the various components from each other...
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Google Helps You Make the Most of Pages Not Found
Logging in to Webmaster Tools today I saw something new under the Tools section labeled "Enhance 404 Pages". Google is experimenting with a simple widget that you can use to add to your 404 pages to give users other options to explore your site. As the ...