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Roundup Thursday for the Week of 8/24/08
Rebecca Kelley

Roundup Thursday for the Week of 8/24/08

SEO Events

Stories, news, and other notable items from the past week: Three star links: Over on Graywolf's blog, Joe Hall talks about web 2.0 real estate innovators foreclosing some pain on old school real estate brands. Sites like Zillow and Trulia.com are having an open house of ass whooping, and Remax and Century 21 are invited! (If I think of any other real estate-related puns, I'll let you know.) The Google Webmaster Central blog answers your burning questions about 404s. I actually picture people being kept awake at night because they don't know how Google treats a 410 status code. That's sad.

SEOmoz Introduces New Blog & Content Guidelines (in a Good Way)
Rand Fishkin

SEOmoz Introduces New Blog & Content Guidelines (in a Good Way)

Moz News

In just a few weeks, the SEOmoz blog will be celebrating its 4th birthday (the tools and some of the content has been around since 2003, but we think of October 2004 as the formal inception date). In that time, we've come a long way and attracted many of the best and brightest from the search community to participate and communicate through the Blog & YOUmoz. Up until now, though, we've nev...

SEO is a Business
F

SEO is a Business

This is my view of SEO, some people argue it, but these people are mostly ideologists (or developers). CEOs at the other hand just love this little speach. Most of it will be allready clear to people working in our business, but i find it very usefull to explain it to every client (over and over again) at the beginning of a consultancy. “SEO is the business of getting found...

Networking at the SEOmoz Expert Training Seminar
J

Networking at the SEOmoz Expert Training Seminar

Public Relations

I just got back from the SEOmoz Expert Training Seminar.“This expert seminar is not a conference – no press, no multiple tracks, no expo hall and no search engine reps. We won’t be providing a platform for debating the issues, but rather a learning environment for those seeking to gain knowledge about high-level, scalable, enterprise, SEO tactics and strategies.”There is...

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Blinking (Blogging + Linking)
Stuart P Turner

Blinking (Blogging + Linking)

Link Building

For the Mozzers delectation I am proud to present my inaugural post: Blinking That’s right, Blinking; a beautiful medley of blogging and linking. I run two ecommerce websites and this is a technique I’ve been trying out to build juicy links to the homepages. So far this will only work for sites that do not export their products overseas, althoug...

Seven Things That Reality Could Borrow From The Internet
Jane Copland

Seven Things That Reality Could Borrow From The Internet

Technical SEO

The Internet, as fragile and infuriating and enigmatic as its features can be, certainly has some great features that I'd really like to see implemented, at least for beta testing, in reality. Redirecting phone numbers. When I moved to Seattle (two years ago last Saturday), I acquired a local number. In the days before Facebook became microchipped into everyone's forehead, I had lit...

The Vast, Pacific Horizon
Rand Fishkin

The Vast, Pacific Horizon

Moz News

Sunday night. Rays of sunshine are pouring in heat through the skies above Los Angeles, penetrating the plane's interior despite the drawn windowshades. Mystery Guest is next to me, reading a book we picked up on the Santa Monica pier today, and a Macromedia Flash document is calling to me from the desktop tray, but I'm in the writing mood, so it'll have to wait a little longer. SEOmoz ...

SEO from a Client Perspective
R

SEO from a Client Perspective

I'm in a situation that I imagine a fair few readers here are, and that they use this area to read but not contribute - I am employed by a company and internally am the "voice" of SEO, but it isn't my sole job. (Answers on a postcard as to what that voice sounds like!). I've wanted to contribute to YOUmoz for a while as a way of saying thanks for all I've learnt so far...

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Headsmacking Tip #6 - Test with Paid Search Before You Target with SEO
Rand Fishkin

Headsmacking Tip #6 - Test with Paid Search Before You Target with SEO

Paid Search Marketing (PPC)

This may seem like old hat to many SEOs, but it's a tip that never fails to get an "oh yeah!" during client meetings. The concept is simple - in any given search engine optmization campaign, you are naturally going to form a list of high-traffic, (perceived) high value keywords that are an idealistic goal for your site to dominate. For a site like SEOmoz, those might be the highly compet...

Getting Comparative Intelligence, Analytics, and Business Strategy the Sneaky Way
robert nicholson

Getting Comparative Intelligence, Analytics, and Business Strategy the Sneaky Way

My first YouMoz post so hopefully this is of interest to people!!! Ok so in my role I look at a lot of Government websites and following some comments on the LA times publishing some of their analytics and the surprise some people felt at this data being released it occured to me that SEO's could get a lot of this data and more from a surprising source. The Government.You...

Using Your Whole Business to Build Links
Will Critchlow

Using Your Whole Business to Build Links

Link Building

I am a big advocate of looking for ways that clients' businesses can support link acquisition. For those of you at the expert seminar this week, this fits closely with Rand's presentation on enterprise link building strategies. It became clear at the seminar that there are a lot of in-house SEOs who read SEOmoz and for you guys (or agencies working with larger clients) I think a critical success factor will be exactly this.

An Intro to VSEO (Video Search Optimization)
G

An Intro to VSEO (Video Search Optimization)

Online Advertising

A while ago, i was looking into video search engine optimisation (VSEO) and what benefits it could or would bring to my customers, and after contacting a number of so called VSEO specialists, found this to be a very expensive way of marketing online. On two occasions, I was quoted in excess of $6,000 for this service, not only was this a high cost, but this was a "per month" cost with...