The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
Many have surmised that un-natural link building is reponsible for ranking issues. This may very well be true, as much of the evidence I've been able to review on the issue of sites in Google's sandbox have displayed similiar features. Links have typically come in fast and furious at...
Many times when reading through complex threads, research papers or even blogs by some of the more advanced SEOs in the industry, I get lost in the meaning of terms and an entire paragraph or document can be lost to my ignorance. Luckily, great resources like the...
WordNet is a lexical database (a collection of words) that has been used by major search engines and IR research projects for many years. The database can be accessed through Princeton University's website and even ...
An incredibly revealing post on some theories about Google's changes over the past 12 months was first noted by TW. However, the quantity and quality of information p...
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I've blogged previously on the subject of Del.icio.us, but this time I want to examine our own, specific field and the links that spring up from the tagging community. Del.icio.us has a large base of users, yet few of these issue SEO tags...
At the end fo February, representatives from all four of the major search engines - Ask, Yahoo!, MSN & Google - will be attending a conference on the topic of search engine indexing. A fantastic ...
One of the first requirements for anyone considering building or operating a website should be Steve Krug's miraculous book - Don't Make Me Think. This short, 3-hour read has been next to my...
In a paper titled, Lexical and Semantic Clustering by Web Links, Filippo Menczer of the Dept. of Computer Science at Indiana University, sets out...
Google has been keeping new websites out of its top rankings positions for nearly 1 year. Sadly, this has made the results far less relevant for ordinary users. Google probably assumes (hopefully incorrectly) that their brand loyalty will never die and that the prevention of SEO t...
For search engines, keyword density has long been held to be a reliable measure of the concentration of a particular keyword or phrase on a specific page. However, this method of mesurement has long been known in the scientific community to be a poor repres...
As Google, Yahoo! & the major engines dive into rich media and alternative data sources (news, video, images, etc.), it's important for SEOs to keep on top of the changes and how best to optimize for them. Image searches are already a great source of traffic for sites t...
An incredible research paper from Microsoft highlights the advancements in search engine link detection technology. The paper, VIPS: a Vision-based Page Segmentation Algor...
Manual manipulation of the search engine results was first publicized by Yahoo!'s use of the H=0/1/2/3 phenomenon. This surprising discovery alerted SEOs to the fact that for very popular k...
An excellent, in-depth article from the Scientific American was published earlier this week. The article goes deep inside the search industry and discusses many of the cutting edge technologies and ideas that are propelling the growth and innovatio...