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*** My first post on YOUmoz, so be nice :) *** Well Google doesn't really hates, in fact it eats them for breakfast, most of us in the search engine society know that. However, recently there have been discussions about paid and reciprocal links, both of which I have been involved in during the past.One issue I had specifically was that of paid directories. There are hundreds ...
This week Rand gets a bit technical with a whirlwind walkthrough of how the search engine link graph works. Fullu-qualified domains, pay-level domains, internal juice, external juice, domain trust, etc. It's all explained in this fast and furious installment of Whiteboard Friday...enjoy! ...
Stories, news, and other notable items from the past week: Three star links: * Soxialize came out with Tweet Pro, a service that allows you to quickly and easily find Twitter users who share your same interest by searching through posted messages and profiles using keywords you enter. * Richard Baxter teaches us how to create a new page template in Wordpress for social media targeting. Lately he's been providing some solid tips and posts on his blog, so check it out if you haven't already.
Earlier today I posted a Tweet encouraging people to 'follow' British tennis player Andy Murray. Andy is currently sending Twitter updates from Beijing where he will soon be competing. This prompted Kevin to blog about h...
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This tip is probably one of the simplest ways to gain links through conservation. A lot of SEO advice talks about double-checking links that point to 404 pages, as these are lost potential. If a link points to a page that doesn't resolve, it's generally accepted wisdom that the engines won't give any benefit to the domain or any particular page. Certainly, with something around ...
(Hmm - maybe a good title does work)The term Search Engine Marketing (SEM) is a bit of a misnomer, since in most cases it involves both the Sales and Marketing function. If you don't know the difference you are not alone. I had Marketing Director for a major software company tell me that there were VP's in her corporations that couldn't make distinction. The broadest definition of Mark...
Yahoo!, through both Site Explorer and their advanced link search operators, provides the most robust link data currently available on the web. Despite this offering, and in spite of some excellent blog posts and resources on this subject (1, 2, ...
A while back we were undergoing a bit of change. We had decided that as an international business we ought to really be focusing on countries outside of the USA and our company center, Shanghai. However my company was a fairly frugal one and we couldn’t figure out what to do. Should we translate a thousand pages of content? That didn’t really seem justifiable since we were planning to ...
One of my friends and colleagues, Chris Winfield, is presenting on how to ignite viral campaigns at SES San Jose later this month. If you're attending SES San Jose, I highly recommend hearing Chris's presentation. Not only is he a great speaker, he knows his stuff when it comes to social media marketing, link bait, and viral marketing. Also,...
May It Please the Mozzers,...
In my current role, I manage Google Adwords campaigns for a wide range of clients in a pretty diverse range of sectors – from charitable organisations to car insurance. Almost without exception every client has a keyword which I call the problem child. The problem child keyword is typically: very relevant i.e. - it expresses ...
An alternative title for this would be "headsmacking linkbuilding tip #1" but I'm not sure this will be a whole series so I'm going to play it safe with a title which doesn't force me to come up with these ideas on a regular basis. I know, I'm lazy. Bite me! Talking of being lazy - I'm always looking for ways to jumpstart linkbuilding campaigns and cut corners and if my kn...
What a day! It's our first Whiteboard Friday interview from our new Whiteboard Studios at Mozplex 2.0 (or the Mozoleum as our guest suggest). Who do we have? None other than our good friend and MSN Live Webmaster Center honcho, Nathan Buggia. As many of you know, Live just rele...
The past few years have seen numerous discussions raised about the pros and cons of hosting your own blog vs. riding the snake that is WordPress/Blogger/whatever. While it's safe to say that growing your own is the best practice (I think I'm still talking about blogs here...), I've never seen anyone in SEM successfully play devil's advocate on the matter. Or the "devil'...