The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
As marketers and search engines continue to get better at understanding what people are looking for, the purpose of a site's homepage has shifted. In today's Whiteboard Friday, Rand details some of those shifts and shows us what a truly effective homepage looks like today.
With much of the information about where visitors came from now encrypted by Google, any tools that can help crack that code are worthwhile. This post shows you how to pull apart Google's ved parameter and break down the information it contains in Google Analytics.
This is where the question comes from: How does one create a super-hit blog post that has the potential to go viral in a matter of minutes? (Okay, in hours if not minutes!) You must have seen bloggers who create blog posts that become viral right away, while yours just never go beyond the average. Ever wondered what is stopping you from becoming a star blogger in your niche?
On the last day of 2013, we bring you a roundup of the year's top posts (based on several metrics), the top comments from community members, and the most active commenters on the blogs. Happy New Year!
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Five of six predictions for 2013 made by our expert in local search have come true. The odd one out? Foursquare. Instead of moving toward acquisition, Foursquare seems to be positioning itself to become the premier aggregator of local data.
How do you maximize value for a local client with a small budget?
A story of recovery, despondency, occasional despair, and a pretty big gamble that paid off. This post details the why, the how, and the what of the things you might be able to gain from merging two significant domains into one unified site.
Search engines are increasingly referring to random affinities — links between seemingly unrelated concepts — to serve you the most interesting and relevant results. In today's Whiteboard Friday, Ian Lurie shows us how we can use those hidden relationships to our advantage.
Using the Slingshot CTR study (and a few others) as inspiration, Catalyst thought it would be beneficial to take a fresh look at some of our own click-through rate data and dive into the mindset of searchers and their proclivity for clicking on the different types of modern organic Google search results.
All of the articles on Moz's blog are usually serious and always highly informative for our community, but for the holiday season, I was inspired by the site's Google Algorithm Change History to contribute something a little more lighthearted as a year-end summary. So, here is The Twelve Days of Google Christmas, which reviews all of the "gifts" that Google has given we marketers and webmasters in the past year (or so) as far as the important changes to the search engine's algorithm.
Here at Moz, we often feel like a big family. Just like any other family, over the years we've developed an eclectic set of traditions to celebrate the holiday season. We'd like to share a few of our favorites and welcome you to join us in these most joyous of festivities. ;)
For as long as I can remember Scott Bradlee has always been that “incredibly talented pianist” down the street. Scott and I grew up on the same cul-de-sac in a small town in the part of New Jersey where deer and corn fields outnumber the people. I remember riding my bike and I could hear Scott playing the piano down the block, classical music, jazz, whatever he was playing that day.
Since the Panda and Penguin updates, the SEO community has been talking more and more about machine learning, and yet often the term still isn't well understood. We know that it is the "magic" behind Panda and Penguin, but how does it work, and why didn't they use it earlier?
Local search has gotten extremely complex during the last couple of years. Too complex for an average small business to navigate and too fast paced and multifaceted for most Internet marketers. This is why I got the best and the brightest in local search to help us by answering these 13 questions.