The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
We all know that content needs to be unique to rank highly in the SERPs, but how unique are we talking? In this week's Whiteboard Friday, Rand discusses what makes content unique in the eyes of the crawlers, and the bane of duplicate content.
My relationship with SEOmoz began in the second quarter of 2012, approximately 20 minutes after receiving a rather alarming message in our Google Webmaster Tools account. Suddenly our orders were cut in half overnight with no evident reason as to why. We had always strived to offer the very best in customer service and our customer retention rate was fantastic so why would things simply dry up so quickly and without any warning?
Invest in building filthy rich user experience, consistently and throughout your store. That is what stores with deeper pockets (like ASOS, Zappos, and JCPenney) do to achieve better conversion rate than your store. This article will take you away from usual Search Engine Optimization stuff to where the real money lies - Conversion Rate Optimization. What you do with the visitors you bring to your website?
In a recent post on the Ascent Internet blog, I laid out the case for compelling Web content from a marketing standpoint. However, having targeted, high quality content is not enough for a website - you need tools to capture the users of your content.
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I'm a big fan of using simple tools well, and one of those tools is the site: operator. Here are 25 site-operator combos for your SEO detective work, along with a real-world case study, and an original experiment on the accuracy of site:.
At Moz, we love feedback. One of our biggest contributors to feedback is our Customer Advisory Board (which we lovingly call CAB). These customers help make us awesome, turning our products and strategies from good to great. Learn how we started our CAB and join us in evaluating its success.
2012 was an amazing year at SEOmoz. We grew tremendously in members, revenue, and employees; finally raised a second round of funding; added a number of great features to our product; and acquired three companies. Today, we're thrilled to officially announce our third acquisition and the opening of our Portland office, as well as release our 2012 financials and growth data!
We've all run into the issue of compromising design for SEO, or vice-versa. Why is it that websites that look amazing typically offer little opportunity for on-page optimization? In today's post, Justin Taylor bridges the gap between design and SEO with a solution that makes both sides happy dance with joy!
This post will look at Facebook ad images and understanding why particular ones stand out so that you can apply the lessons to your own Facebook campaigns. At Trialreach I do a lot of multivariate analysis of Facebook ads and it is important to learn from what is working on other ads to feed my multivariation beast.
With “content marketing” being the indisputable SEO buzzword of 2012, we can expect 2013 to see an onslaught of marketers trying to build links with guest posts. The growth in this market will cause some sites to lower their guest posting standards, others to raise them, and still more to stop accepting them altogether. We're going to help you combat this by sharing how we got posts up on ProBlogger and Search Engine Journal, and by introducing you to our strategy for success with our clients.
Last week, we held our 1st Moz Chili Cook-off and, much to our delicious delight, had such a blast that we decided to make it an annual event! Check out the highlights and results of this fierce competition, along with recipes for the winning chilis.
When the Disavow tool was announced by Matt Cutts at Pubcon, this year, there was an uproar of mixed reactions for SEOs across the digital world. Some had a good feeling about and others had their doubts about the real reason behind the introduction, even though Bing has had a similar tool in existence for a while.
Using the Golden Rule in your outreach process helps ensure that quality content gets placed on quality sites, increases brand strength in communities, and betters business for your clients. See how to apply this rule to your outreach process and how it can improve your results.
If you are in business, whether it is freelance or full-time, you most likely have a story to tell. When it comes to marketing, storytelling can be an extremely effective technique. One of the kings of storytelling for marketing purposes is Seth Godin. In fact, he wrote a book about it. In this article, I am going to share some of the ways you can use stories to generate more business.