The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
Back in 2009, Casey Henry wrote two of the greatest posts ever on SEOmoz - What Makes A Link Worthy Post - Part 1 and What Makes A Link Worthy Post - Part 2. Since we’re getting close to three years since those posts went live, and the SEO world has changed considerably, some of us thought that it was about time to pull some new numbers and see how the community has changed in regards to what people link to.
But what do you think? Will today's linkbuilding strategies last? Are SEOs who use these tactics likely to cause their clients to get penalized? And more importantly, are poor quality SEOs destroying small businesses?
The “hack day” is a popular and effective practice used by developers and designers alike to quickly ship new products with minimal administrative overhead. In this post, I'll walk you through the steps we take at Distilled when hosting our hack days and help you apply them to your own business.
Google announced an "upcoming" algorithm change targeting low-quality Exact-Match Domains on 9/28. Data from MozCast indicated the change did hit on 9/28 - I break down the data, along with some of the sites impacted.
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The 2012 holiday season is just around the corner. Ask any online store which gets bulk of its sales during this season, and they'll vouch for the increased traffic, excitement and business possibilities during these months. Now is the time that you gear up for the busiest time of the year; especially people who earn their bread & butter (perhaps more) from e-commerce.
It's easy to get excited about new people, new products, and new adventures. But while scaling your business, you have to remember to scale your culture alongside. In this Whiteboard Friday, Rand talks about how we've handled our incredible growth without sacrificing our culture.
Pagination has long been a topic of discussion within the SEO community. Be it an e-commerce product category, an aggregation of blog posts that meet a given criteria, or a lengthy news article, there are countless examples of pagination across the web. Why paginate? Well, from a usability standpoint, it makes perfect sense. No endless scrolling for users. Faster page load time. Fewer links...
International SEO is on the rise for many reasons not solely related to SEO. Many companies are making expansion in the international market one of their main goals. In this post, I try to solve the possible doubts you may have about this facet of your job as an SEO, explain best practices, give some tips, and explain why companies should invest more of their budget in competing in the foreign arena.
Ahoy, SEOmoz UGC blog lubbers! Great SEO always starts with great keyword research – unfortunately, getting high-quality, actionable keyword data can sometimes be challenging for seve...
Properly using microformats is the best thing since sliced bread for an enhanced search display. There are SEO murmurs that sites without microformats will soon be left in the dust in the SERP display. Both Google and Bing have both introduced new tools in the Webmaster repertoire that help monitor and troubleshoot issues the microformats. I am not going to delve into the all the individual...
There are three main roles in the search marketing industry: you can work in-house, at an agency, or as an independent consultant. What role are you in today, and is it the right one?
As an industry, SEO is constantly battling the bad rap of being tactless and unethical. We decided to take a true, calculated look at the quality of today's SEO consultants by going "undercover" and conducting a study to find out where all of this negative noise was coming from.
If you’re anything like most attendees at this year's MozCon, Marty Weintraub's talk on psychographic targeting both fascinated and overwhelmed you. To get the most out of Marty's amazing, super-advanced content, you need to know something about retargeting. So, the ReTargeter marketing department thought it would be worthwhile to put together an intermediate retargeting primer explaining what you need to know to truly appreciate Marty's brilliance.
Blogging is tough these days. It's a crowded realm with a staggering amount of people in the game. With so many competitors, how will you get your blog to stand out from the crowd? Check out these tips for a solid foundation.