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There's been a lot of buzz around Facebook's Promoted Post feature over the past few months. I've read several blog posts (the HasOffers post was great) who have tried testing the effectiveness of Promoted Posts vs Facebook's Sponsored Story ads, and thought it would be interesting to do a similar test here at SEOmoz.
Hang tight, folks! Before we get into the whooo-done-it part of this post, here's a basic illustration of how URL shorteners work.....
Do NOT underestimate the value of good content, on-page optimization, and strong theme building! As people involved in the SEO industry, we come across various websites in our scope of work. Ecommerce, lead-based information portals..the list is never ending!
The world has changed a lot. I don't mean compared to last year (while it is true that many things have change...
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Since launching my personal blog I have been bombarded with guest post requests, with very few of them being worthy of reading, nevermind responding to. Thus, it was literally one in 267 emails that inspired this article about what makes an email that webmasters and bloggers will respond to.
This post is about building a listening machine for the web. We’re fans of the cheap (or free) DIY approach. If you have hundreds or thousands of dollars a month, tools like Radian6 are great. For the rest of us, we can create a pretty powerful listening tool with the following....
Not all link building strategies are created equal. Learn from my mistakes and avoid these common reasons link building strategies fail.
On the 6th of July I accidentally came across (what could be any time soon) Google's new tabular mega sitelinks. They became available to me purely by coincidence but the unique opportunity to see something which was unavailable to most searchers was more than welcome.
In last week's Whiteboard Friday, we talked about how you can leverage the power slide decks to boost your SEO. This week, we are going to be following up on that same theme with, 8 rules that you can use to make exceptional slide decks. Here you will...
I was interested in click through rates in Google search engine result pages. It is obvious that the position in search engine result pages is vital. However, it is just as important that there are three main types of keywords, and these keywords might have different click through rates. To find out if that thesis is true, I conducted a study.
Hello again friends! It's been a while since our last MozCation conversation. I'm sure you thought we'd forgotten about it, but not to worry, it's time again for another round of MozCation meetups!
Google's Penguin update has caused near-hysteria over negative SEO. While negative SEO is very real, it's also very rare. Learn how to spot the warning signs and when to worry.
I am currently receiving more inquiries than ever about what factors into the comparisons and associations apparent in authorship, enabling a given listing to stand out from the crowd in the SERPs. People want to pinpoint a cause and effect scenario. People want answers. Here are a number of tests related to what influences authorship.
Years ago, before I was constantly on the lookout for changes that might affect Internet marketing and had yet to develop my obsession with Google, I used to create content that was designed for people. Yes, you read that right...I used to write with the human being in mind not the search engines. The focus as a writer was to create content that was ...