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It's often pretty difficult to make a short title for a webpage that offers a lot of varied or super-specific information. At SEOmoz, we say that the best practice for title tag length is to keep titles under 70 characters. That's pretty pithy considering that the title also includes your site or brand name, spaces, and other nondescript characters. So, does it matter if you go over 70...
Since March 2011 I'm a supporter of Save the Children with a sponsorship (the child I support is called Christopher and lives in Malawi). Before you read this article, I invite you to consider making a donation to a non-profit organization and help some people less lucky than ourselves.
Before I even start saying anything about keyword research I want to take my hat off to Richard Baxter because the tools and methodologies he shared at MozCon make me feel silly about even thinking about bringing something to the Keyword Research table. Now with that said, have a few ideas about using data sources outside of those that the Search Engines provide to get a sense of what needs people are looking to fulfill right now. Consider this the first in a series.
On Monday 8/1, I was searching Google for 'mets tickets' and saw that we had slipped from page 1. Worse, we weren't even on page 2. I tried a few more queries that I knew we should be on page 1 for and still nothing. My heart was beating. Had we been Panda'd? It didn't make sense, but I was panicked. Then it hit me. I opened up our New York Mets page, but, just like Mike Mcd, I knew before I even clicked view source...content="noindex" on all of our product pages.
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Good news to all you link builders out there. SEOmoz just updated the PRO SEO Web Directory List. The long overdue update includes over 400 directories (up from 180) separated into three categories – Web, Local and....
There are no doubts that Facebook has been successful in building synergies between what they provided online and what users wanted to do in real life. It has created such an ecosystem that now Businesses, large and small, are actively working out strategies to reach out and engage with users.
I love using Advanced Segments in Google Analytics. Sure, you can export a big chunk of data to Excel and then use some Excel wizardry to clean up the data and display it in different ways, but what if you just need to get a quick snapshot of certain traffic or trends, but the default segments don't go far enough? I've put together a few of my favorite Google Analytics Advanced Segments for yo...
Due to a major PRO web crawler service outage that occurred on Friday evening, crawler-related PRO features (link analysis and crawl diagnostics) are currently disabled. However, rankings, on-page optimization, and all tools except Crawl Test are functional.
When it comes to international SEO (especially within EU) there are many questions and myths. One of the myths I have heard most often is that you shouldn't use Special characters in domain names or URLs, since the search engines can't understand them. This is however of cause a false statement.
Over 160,000 new top-level domains were registered yesterday. 160,000! This huge volume of new sites being birthed wasn't unique to yesterday; this happens every day (you can check out today's progress at DailyChanges.com). The sites that start out pre-optimized and that continue optimizing immediately after publishing will be at an incredible ad...
Tired of infographics? How about a Mathographic? We dive deep into correlation analysis here on SEOmoz, so I thought it might be a good time to review the basics.
Here's another post that drifts away from the usual SEOmoz blog posts, and instead offers a rich perspective into our culture and management. Read on to find out how Kate Matsudaira effectively and regularly conducts one-on-one's, and how her approach to these team meetings can improve attitude and productivity at work, all-the-while maintaining positive work relationships between manager and employee.
In late August, I gave a free webinar called Link Building with Open Site Explorer. As is usual, I couldn't limit myself to just a bunch of Moz tools (always feel a bit too self-promotional when I do that), so I ended up covering more than a few others as well. I also ran through a link ...
In my last post I explained why free stuff is link building gold, and in this update I'm giving you 99 actionable ways to gain links by giving stuff away. By the end you'll have a ton of link building ideas, some of which I hope will be new to you. This is a springboard for new ideas, so I hope this 99 can become many m...