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Link Profile Tool to Discover Paid Links or Other Anomalous Linking Activity
Tom Anthony

Link Profile Tool to Discover Paid Links or Other Anomalous Linking Activity

Competitive Research

What I'm going to share today is a tool I've built that automates a process to evaluate a domains link profile looked and whether it stands out against other domains in its niche. I'm going to show you the real data I saw for a client who I knew had bought links and how you can use the same tool to identify domains that have maybe bought links or other anomalous link profiles. It all works via Google Docs and the Linkscape API and only takes a couple of minutes to run the full report.

Linkscape's September Update + Feedback
Rand Fishkin

Linkscape's September Update + Feedback

Moz News

Last week, we launched a new Linkscape update with data crawled and indexed in August. Several folks noticed some significant changes in this index, particularly in link counts and some PA/DA metrics. I wanted to take some time in this post to talk about Linkscape's data, our process, some of the challenges we're facing and what you can expect to see with the index over the next several months....

Social Network Spam and Author/Agent Rank
John Doherty

Social Network Spam and Author/Agent Rank

Search Engines

As search engines develop and ranking signals change, it can be helpful to look at patents and try to pull out and explain what factors may go into their algorithms. Not every social share will affect rankings, so how can we build our authority? In this post, we explore the ideas of Author Rank and Agent Rank and how search engines may view social signals. We also provide some actionable tools that you can use to create your identity online as social signals become more of a ranking factors.

5 Reasons Why Copying Links is Bad for You
M

5 Reasons Why Copying Links is Bad for You

Link Building

When you start out in link building, almost everyone recommends to check out your competitors. And I agree: it is very important to know who you're dealing with in the SERPs. Many people additionally recommend to "get" all those links your competitors have built so far. However, this can be a potentially dangerous and rather inefficient approach to link building...

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Keyword-Level Demographics
Michael King

Keyword-Level Demographics

Marketing Psychology

On Tuesday I made my speaking debut at SMX East 2011 on a panel with Lena Flanigan and Vanessa Fox. I unveiled a methodology that I think is potentially game changing. Now I want to share this breakthrough with the community that has helped me build a name for myself. Without further adieu ladies and gentlemen of the SEOmoz community I present to you Keyword Level Demographics.

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How I Would Do SEO for Hipmunk.com
T

How I Would Do SEO for Hipmunk.com

On-page SEO

I'll admit it, I just love Hipmunk. In this post I'm going to outline an SEO strategy for them for all to see. I thought it would be interesting to get hands-on with a particular site (not something we do often here on the moz blog) and potentially handy for the Hipmunk team too! Interestingly there's a question of if they should even be investing in S...

Tracking the KPIs of Social Media
Rand Fishkin

Tracking the KPIs of Social Media

Social Media

Social media receives a massive amount of attention on the web and attracts a great deal of interest from marketers, too. The primary complaint of those who invest seems to be consistent: it's hard to measure the impact to the bottom line. On this point, I must concede - while social's an exciting new area for online marketers, its value isn't always commensurate with the effort required and even when it is, it's tough to prove that point to clients or executives asking for justification.

How to Find Link-Worthy Data
Mark Johnstone

How to Find Link-Worthy Data

Link Building

We're all a little tired of hearing 'content is king'. And it's increasingly difficult to make content stand out online. But a few companies are leading the way with their innovative use of data. There's the Guardian Datablog, Information is Beautiful and the ubiquitous OK Trends to name but a few. But sites like these are still in the minority. So there’s ample opportunity...

15 Smart Ways to Find Guest Posting Opportunities
Anthony Mangia

15 Smart Ways to Find Guest Posting Opportunities

Link Building

Guest blogging is a great way to build relevant links to your website from authoritative websites within your niche. Bloggers are always in need of content, and many will jump on an opportunity to add great content to their blog that their readers will enjoy. The most difficult part of using guest blogging as a link development strategy is the very first step - identifying guest post opportunities. From the head-smackingly simple to some lesser-known gems, below is a breakdown of the best strategies to find these opportunities.

Yes, You Really Can Build Links With Twitter
Casey Henry

Yes, You Really Can Build Links With Twitter

Whiteboard Friday

Since Rand discussed a scammy link building tactics last week, he decided to tackle a good method that anyone can do. This week Rand has 8 tips on how you can build links using Twitter, yes Twitter! Rand discusses what methods he sees generating links and how you can use them. We'd also love to hear how you are using Twitter to generate links and what you see the future of linking building on Twitter will be.