Major Shifts That I See Happening in SEO - Viva la Revolution!
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Which Page is Canonical?
Before you can remove duplicate content, you have to understand which URL is actually canonical. I provide five cases to show how the problem is more complicated than you might think.
Using Timelines to Create Great Content and Build Links
We all love a good timeline. Remember fond memories as a child looking at the history of the dinosaurs? How about something closer to home such as a family tree? In very recent times you may have also come across the new timeline functionality within Facebook. Timelines are certainly a great way of visualizing key points within a period of history.
How to Write Email to Get a Better Response Rate
When it comes to picking the most difficult SEO strategy, I will always give my vote to link building as this part is one of the most difficult, boring, and time consuming strategies you can implement.
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Case Study: How One Simple Change Tripled Conversions
I'd like to present a case study of how at least one super-simple change tripled sales leads (results!) for one of our clients.
Headsmacking Tip #21: Write Better Headlines Than Anyone Else
This tactic is so simple and obvious, it's probably illegal somewhere. Every day, the web produces millions of pieces of content. Several thousand are almost certainly of interest to folks in your niche - those who might be reading your blog or sharing the content you produce. Creating unique stories requires creativity, research and time that many in the field don't have. Bu...
10 Ideas for Link Bait and 5 Ways of Getting the Word Out!
I’m going to share some of the ideas we’ve come up with in our Tecmark link bait brainstorming sessions (based on many of the common link bait concepts discussed) and go through some of the outreach methods that are working well for us. These are intended as ideas for an approach. The medium through which you present them is entirely up to you!
2012 The Year of Mobile, But Not The Year of Mobile Analytics
With solid data like comScore's making it beyond clear how large mobile visitorship is, I was left with the question: How is the use of mobile website analytics keeping up?
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The SEOgadget Guide to Conversion Rate Optimization
A step by step, epic guide to learning conversion rate optimization. Check out our spiffy infographic!
Building Relevant, High-Quality Links with Top 10 Videos (it's easier than you think...)
Today I’m going to share with you a fairly simple tactic you can use to build some high-quality and relevant links to your site through the creation of Top 10 video lists.
The Guide to Developing a Content Strategy for "Boring" Industries
There have been multiple articles that have discussed the value and opportunities that content marketing brings to SEO - from organically building external links and ranking for more long tail keywor...
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The Pinterest Penguin: New Marketing Tips to Overcome Their Battle Against Spam
Ever since the launch of Pinterest, they've had a problem with spammers taking advantage of the site for monetary gain. While this happens in every social network, it seems that Pinterest has taken it upon themselves to combat the spammers in a rather secretive way.
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8 Ways to Find Old URLs After a Failed Site Migration
In this week's Whiteboard Friday, we are going to be going through some different ways you can track down old URLs after a site migration. These tactics can be incredibly useful for new clients that have just performed a redesign with less than ideal preparation.
The Complete Guide to Link Building with Local Events
Whether you’re a small local business or an international company, hosting local events is a great way to build your brand, both offline and online.