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Why Your Linkbait Fails and How to Fix It
E

Why Your Linkbait Fails and How to Fix It

Howdy Mozzers, I've been spending a couple of weeks this summer in the Distilled office looking at the way they do linkbait in order to write up a guide on it. Whilst researching and reading around what people had posted before, it became clear there were a handful of problems which kept cropping up why people were failing at linkbait. In this post, I hope to address some of the...

The Greatest Attribution Ever Graphed
Jeremy Dearringer

The Greatest Attribution Ever Graphed

Step-by-Step Instructions for Non-Branded Custom Segmentation in the new Multi-Channel Funnels Section Multi Channel attribution is amazing, to say the least. In the immortal words of Avinash Kaushik, “You will have an orgasm!” If you weren’t there for Mozcon, I’m sorry. Don’t let it happen again, but yo...

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An SEO's Guide to RegEx
Rob Millard

An SEO's Guide to RegEx

RegEx is not necessarily as complicated as it first seems. What looks like an assorted mess of random characters can be over facing, but in reality it only takes a little reading to be able to use some basic Regular Expressions in your day to day work.

Article Marketing: Mostly A Scam
Aaron Wheeler

Article Marketing: Mostly A Scam

Article marketing is mostly a scam. Well, wait... some types of article marketing are really scammy. Guest blogging, legitimate article sharing, and similar tactics are great and sustainable linkbuilding practices, but making up terrible article content and passing it off as something people should read or link to is both bad for users and bad for long-term SEO. This week, Rand d...

8 Ways PPC and SEO Are Better When Used Together
Fathom Digital Marketing

8 Ways PPC and SEO Are Better When Used Together

Many people approach SEO and PPC as completely separate strategies. And while they are different in many ways, it can be helpful to think of SEO and PPC as being two sides of the same coin: search. There are many ways in which SEO and PPC efforts complement each other, and lead to a more successful search strategy. Consider these eight ways that make a coordinated SEO and PPC ...

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Is Optimizing Photos More Important Than You Think?
Kasy Allen

Is Optimizing Photos More Important Than You Think?

A few years back I would go to SEO beginner seminars a lot and try to help out with questions that the audience would have. It was less of a seminar, and more of a roundtable, but it was nice to hear from the people that didn't do SEO for a living. They would dip their toes in it, were generally interested and would ask the absolute best questions to get you thinking. I remember a part...

Statistics: Don't Make These Mistakes
Aaron Wheeler

Statistics: Don't Make These Mistakes

Statistics can be very powerful tools for SEOs, but it can be hard to extract the right information from them. People understandably make a lot of mistakes in the process of taking raw data and turning it into actionable numbers. If you know what potential mistakes can be made along the way, you're less likely to make them yourself - so listen up! Will Critchlow, the co-founder and chief ...