The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
Too often, companies view SEO as, ‘an option instead of a mandate,’ as Marshall Simmonds stated in his article, Why So Many Companies Fail At Enterprise SEO. With a well-developed SEO campaign, you can show your company how SEO is easy to implement (when broken up in different segments), and how it can generate revenue with hardly any money put into it.
![How Should You Handle Expired Content? [3 Strategies]](https://moz.rankious.com/_moz/images/blog/banners/59c44febe07654.75715365_2021-03-31-034425.jpg?w=1180&h=400&auto=compress%2Cformat&fit=crop&dm=1617162265&s=9884dc3af96ab61646757ba13a50b935)
Handling expired content can be an overwhelming experience for any SEO in charge of a dynamic website, whether it be an e-commerce, a classified (example: job search, real estate listings), or a seasonal/promotional (example: New York Fashion Week) site.
The day Google+ opened up brand pages, I anxiously refreshed my Gmail inbox all day long until I finally got the email inviting me to create a company page. I knew that by creating the page under my personal account that I’d be the only one able to manage it for the near future. But I really didn’t care; I was just so giddy to get the page set up. Remember that feeling? I...
What do perfect SEO reports look like? I am not referring to the enticing (free) ones that a Google search for “SEO report” throws at you. Those are, in fact, what we call SEO site audits, right? Not many posts shed much light on what exactly to include in the monthly or quarterly reports that you prepare (I hope) for a site for which you’ve got a year-long (I hope again) contract. You may want to call these “interim SEO reports" for the sake of clarity.
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If you've been in the SEO world a while, you're undoubtedly employing search queries to help discover and earn links (e.g. this blog post, this search query cheatsheet PDF, our LAA tool...
When last I wrote, we had added the ability to see local universal search results along with your campaign rankings. We have now expanded this and made our universal results even better. We just launched an update that includes video, photo, and sitelinks as part of the universal results. Now you can get even better visibility into exactly how good that organic link position is, and see how ...
I love SEO tools. I’m sort of a pack-rat when it comes to Google Docs tools and Excel add-ins. I went absolutely nuts when Tom Critchlow posted his Google Docs SEO tutorial on distilled. Since then, I’ve rolled a few tools of my own and collected pretty much anything to do with SEO and spreadsheets since then.
I'm frequently asked: "How should I host my videos for SEO purposes? Is it better to use YouTube, Vimeo or third party hosting?" My response to this question is invariably terse, along the lines of "it depends on the style of your content and what you want to achieve with it." Each situation is different.
Last night we had to delay the Linkscape index launch date yet again to April 27th. This is the second time we have had to adjust the launch date this processing cycle meaning there will be almost two months between index releases. We know this has a major impact on the SEOmoz community, so we felt like we owed you all a detailed explanation. Depending on ...
Carson Ward recently published an excellent post on the SEOmoz blog, exploring the current phenomenon of unnatural link warnings from Google, and the rapid de-indexing of blog networks.
Is your website hurting because of over optimization? It's a question every SEO faces at one time or another. Over optimization penalties have been around for awhile, but how do you know when you've gone to far? In this week's Whiteboard Friday, we explore what happens when certain SEO techniques stop delivering value, and when you should switch your strategy to more productive activities.
People are always asking me whether they should spend their money on on-page SEO or links. The short answer: "It depends." The long answer: read the post and find out ;)
Last week, on the very kind invitation of Dmitri Grabov, I gave a presentation in London to the Hacker News monthly meetup group. The event was sponsored and hosted by some friends at Forward, and attended by startup folks from all around the greater London area. Like my presentation in Silicon Valley, t...
Curation Content is a Content Marketing tactic that SEOs should learn and use. This guide will tell them all they need to know about Content Curation: what it is, how to do it, and why to do it for the highest benefit of their campaigns.