9 Local Search Developments You Need to Know About from Q3 2022
Join Miriam for a relaxed and studious look at interesting local search marketing developments from the third quarter of 2022.
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How We Increased a Client’s Leads by 384% in Six Months by Focusing on One Topic Cluster [Case Study]
Lydia shares the content update process she and her team at Tao Digital Marketing used to generate great results for a client in the financial services niche.
Top 4 Things to Know About GA4 — Whiteboard Friday
In this week’s Whiteboard Friday, Dana brings you some details on the exciting new world of Google Analytics 4, so that you have a better vocabulary to talk about it when clients and coworkers are intimidated by the move.
How Helpful Was the Helpful Content Update?
On August 25, 2022, Google started rolling out the Helpful Content Update. Our resident search scientist and MozCast wrangler, Dr. Pete, looks at the results by comparing data two weeks on either side of the latest Google algorithm update.
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How to Identify and Refresh Outdated Content
Keeping your content fresh and updated is more than overcoming the unfairness of your past work fading away — it's also a legit marketing tactic that saves money and makes your users’ on-site experience smoother. In today’s blog, Ann outlines how to get started.
The MozCon 2022 Video Bundle Is Here (Plus, Our 2020 Videos are FREE!)
Gather insights and watch tactical SEO presentations from industry leaders with the MozCon 2022 video bundle. Plus, watch Dr. Pete's talk free, "Rabbit Holes: How Google Pushes Us Down the Funnel."
Visual Search Optimization — Whiteboard Friday
In this week’s episode, MozCon 2022 speaker Crystal Carter talks you through the different optimizations that you can make for visual search, and the kinds of results that you might see for visual search content.
The State of Digital Accessibility: Three Key Challenges
With only 3% of the Internet accessible, we have an urgent problem on a big scale. There are a number of reasons why, despite the growing awareness of digital accessibility, expectations of inclusivity, and renewed efforts by the government, we are still lagging behind. Alisa walks you through three of them.
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5 Things I Learned About E-A-T by Analyzing 647 Search Results
How can SEOs possibly prove to Google, amid all the noise and competition and other experts out there, that their clients deserve a place on Page 1? To find out, Molly compared the top results on hundreds of SERPs to determine what actually proves E-A-T.
How to Build Location Pages Humans (and Search Engines) Will Love
Location pages are an important part of multi-location SEO for enterprises and SMBs alike, but they aren’t easy to get right. That’s because unique content is hard to come by when every location does or sells the same thing. Read on for ways to determine whether you’re offering unique value for your location pages, and how to make them better.
A Content Engine that Drives Revenue — Whiteboard Friday
In today’s Whiteboard Friday, MozCon speaker and content marketing expert Ross Simmonds walks you through his method for creating a content marketing engine that will ultimately make you money, rooted in four simple steps: research, create, distribute, and optimize.
The Top 5 Soft Skills SEOs Should Develop
When it comes to SEO, especially technical SEO, we often talk about the importance of hard skills. And while there’s no doubt that vlookup and regex can be your best friends, there are some essential soft skills to learn that will help you excel in your role and progress in your career.
How to Measure Content Engagement — Whiteboard Friday
When it comes to content engagement, you can (and should) be measuring more than just page views. Building off her MozCon 2022 presentation, Dana shares the four things you should focus on to make sure your metrics are giving you the best picture of your content's quality.
How to Get Started with Corporate Social Responsibility & Purpose-Driven Marketing
Sustainable and purpose-driven marketing are terms that are gaining traction, and brands are expected to already have strategies in place to become sustainable quickly. In today’s post, Rebekah shows how taking a more purpose-driven approach to company operations and digital marketing doesn't have to be a big scary thing. It can actually be fun, fulfilling, and hugely rewarding.