The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
After working with a news organization and testing the learnings from that work on other sites, Chris and his team started to see the immense power that freshness updates could produce in SEO. In this post, he explains why the entire SEO community has underrated the concept of “freshness”, and how to start optimizing for it.
Local SEOs are accustomed to continuous change in the SERPs, but if the American Innovation Online Choice Act becomes law and prevents monopolies like Google from preferencing their own assets, we need to prepare for what could be the largest search overhaul we’ve ever seen.
July 2022 is Independent Business Month, and the perfect moment to reinvigorate our work as local SEOs by reflecting on the meaningful bigger picture to which we’re contributing. This month, we have the opportunity to re-center people, community, and environment by considering the definition of localism and seeing how our work in local SEO matters.
There are many reasons why the results from a tool like True Competitor might not match your expectations, and that could be a good thing. In this post, Dr. Pete digs into five of those reasons.
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In this sneak peek of her MozCon 2022 presentation, Crystal shows how, though SEOs have little control over which photos people take, we can optimize our brand presentation to ensure we are easily discoverable by visual search tools.
Relevance is talked about a lot in the context of link building, yet none of us know exactly how Google measures it. When it comes to link building, and specifically the part that relevance plays, the potential answers are a lot more complex than we think. Let’s start by splitting out link relevance and content relevance.
Just as you were absorbing all the Q1 local search excitement, Q2 came marching along with a bundle of new happenings and surprises. Don’t worry if you missed out on any of the key announcements and observations — we’ve got a little list for you here!
For years, SEOs have been using Google Autocomplete (aka Google Suggest) as a free keyword research tool. Yet there’s much more to this search feature, especially after all the updates Google has introduced, turning Google Autocomplete into a smart and predictive platform of its own.
![How We Increased Revenue with Speed Optimization [Local SEO Case Study]](https://moz.rankious.com/_moz/images/blog/banners/analytics-2eba248_2021-04-15-235347.png?w=1180&h=400&auto=compress%2Cformat&fit=crop&dm=1618530827&s=9833cfdc2dcc9532e832d0116e645610)
There are some key scenarios when local SEOs should seriously consider speed optimization, even for a small local client. Small local clients are still impacted by the issues that come along with having a slower website such as higher bounce rates, lower conversions, and worst of all, a poor user experience. Amanda shares her experience with speed optimization, and the positive results for her client.
It’s a highly competitive market for SEO skills at the moment. But as a hiring manager, how do you ensure that you're selecting the candidate who's the right fit for your team? It’s crucial for the well-being of your your existing team, your prospective hires, and your SEO performance to hire well. Here are some tips to do so.
Competitive SERP analysis is based on understanding the broader ecosystems of your ranking keywords. This is great if you’re an established business, but what if you’ve got a brand new site or are still developing your SEO strategy and aren’t ranking for many keywords? Dr. Pete walks you through a solution: aspirational analysis.
Google Ads is very competitive and Google uses an auction system to decide which ads to show. With so much competition, how can advertisers improve their performance on Google Ads? In this post, Tanuja discusses the importance of Quality Score when it comes to winning ad placements, and walks you through how to improve it.
When writing for search engines, should you create content for the algorithm or for your human readers? The answer is both. Here’s how you can do it.
Google has suggested for a while now that bad links won’t have a negative impact on your site. Instead, the algorithm will supposedly be smart enough to withhold any positive benefit from such a link. Tom responds by discussing the benefits of tracking a metric like Spam Score.