The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
Over the last few weeks, Google has introduced without a lot of fanfare several important features into the AdWords platform. And they're not just cosmetic changes, so it's worthwhile for advertisers to become familiar with them. Here's a recap of what's new.Content Network Placement ReportOne of the reasons that many advertisers have been he...
I just placed the following ad on Craigslist here in Seattle, and thought I'd share it here on the blog as well... Mighty LAMP Coders of Seattle, Heed Our Cry Don't be wooed by the big firms; come to a place where your talents are appreciated, y...
Greeting Whiteboard Friday fans! We've finally convinced Rand to reprise his role as "Dude with Whiteboard" for this week's edition of Whiteboard Friday. In his comeback performance, Rand discusses online branding and marketing channels that don't involve organic search listings (he got hit on the head while he was gone, you'll see what I mean). This i...
(Note from Rand: Tonight, I introduced Mystery Guest to the wonderful word of AdWords. Needless to say, she went a little wild. This one's just for fun, folks)Ads that Weren't Approved: Ads that Google Allowed: ...
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There's so much happening in the world of search, it's hard to stay abreast of even half of it. However, it's my responsibility to keep those of you who aren't taking the time to read SEL in the know. Threadwatc...
While Rand was out of town he received an email from a man named Darren Barefoot. Since Rand was up to his ears in meetings, presentations, and consultancies, he forwarded the email to me and asked me to take a look at it. The email subject was "Can You Spare 88 Seconds?" My first thought was, "Probably." (Really, 88 seconds is not m...
Mystery Guest recently posted the The SEO's Guide to Beginners where she points out that a lot of what SEOs talk about makes absolutely no sense to anyone that is not an SEO. Our friends, family and clients often glaze over when we explain ourselves. Based on Mystery Gues...
(Prelude from Rand: The following comes from the lovely, talented Mystery Guest, who felt that we in the SEO industry needed, nay had earned a bit of her outsider's perspective. Thanks, kiddo - you rock.)A lot of people are under the erroneous impression that I am not only part of the SEO industry, but that I have an extensive understanding of SEO, in general.This is woefully ...
Hey, remember SMX Advanced in Seattle? Think back to a couple weeks ago. Danny Sullivan threw a conference in the Emerald City, some SEOs attended, it was a huge success...any of this ringing a bell to you? Well, if two certain slacker SEOs didn't have 8,000 simultaneous tasks to work on and actually published this article right after the conference ended, you'd be more excited about reading it. O...
Brian Clark's copyblogger blog is always packed full of useful information. And one of his best ever posts was his Five Grammatical Errors That Make You Look Dumb. He lists them as:Your vs. You'reIt's vs. ItsThere vs. TheirAffect vs. Effect...
Hey Gang, In our last Rand-free week of Whiteboard Friday, we've got Matt & Rebecca giving you the lowdown on our new Q&A feature we recently added to Premium Membership. They'll walk you briefly through just a couple of the 50+ specific questions we've received from our members, the answers to all of which are available in our Q&A Knowledge Base. ...
bounty fishing serious, want feedback, want to provide the best experience, use "fishing tournament" as anchor text...
It feels cruel to give the search engineers at Yahoo!, Google, MSN & Ask more work, but I know that sometimes they might not have the best project tracking or distribution software, so I figured I'd be kind and make a list of items that need attention here in the blog, and they can refer to my post when they're wondering what to do with all their free time. ...
After SMX, training Frenchies, SES Toronto, and getting sick, I'm back in the office attempting to tackle a mountain of tasks (I've never empathized with Rand more than I do right now). Jane and I will soon publish the so-late-it's-just-ridiculous coverage of SM, but for now I want to talk about SES Toronto and the Canadian Search Landscape session. This session was pretty rife with...