The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
Everyone in the field of internet marketing knows that without link building, your site will not be valued by search engines. Also, we agree that links are a path through which our prospects can reach to us. Most importantly, we need to develop high quality links to outrank our competitors.
Common Myths & Misconceptions About Search Engines -------------------- Unfortunately, over the past 12 years, a great number of misconceptions have emerged about how the search engines operate and what's required to perform effectively. In this section, we'll cover the most common of these, and explain the "real story" behind the myth.
Say you've got a competitor or perhaps competitors that are starting to trump you on the first page where you've been vehemently optimizing your website(s) and building valuable links, and without a seemingly good reason. What is an SEO to do but to start digging? Well, a good SEO digs the basics and an excellent SEO goes much further to understand the demographic, suspected patterns and technical advantages the competitor(s) has/have.
Approximately a year ago, I decided to start my own website - a semiconductor supplier directory company called Semi-Directory. I admit it’s a bit of a dry topic, but please bear with me as this post isn’t about the site per se. Instead, I thought it might be a good idea to share my progress over the last 12 months, and provide evidence that SEO actually works! (duh - as though you didn’t know that already). Still, it’s nice to see tangible evidence that this is the case now and again. Right?
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There was a post on YOUmoz recently about link building via article submissions. The author of it was taken to task, partly for submitting something that has debatable worth, but moreso for being self-promotional with it. [Note from Rebecca: This post was deleted upon the author's request; otherwise, I'd have linked to it.] As a result, I thought I'd write a short guide for anyone thinking of doing something big in a community, such as submitting a post to a blog, starting a thread on a forum, or some similar thing.
A couple of weeks ago, Rand mentioned "awesome links" in the Buckets & Buckets of Keywords Whiteboard Friday. Since then we've had several people ask us exactly what makes a link awesome? Well, never fear, that's what we'll discuss today: what makes a link particularly high-quality and powerful, and how one can go about getting these radical links. ...
I am not in the business of SEO, but a lot of my business comes from the Internet so I feel it is good to know SEO.
I often use 'Chrome' if I am expecting to have 20 tabs open or something -- I must say, it's very good for this specific reason. However, I just discovered something a little disconcerting (to me) whilst testing a few things.
Earlier this week Rand and I spoke at the third annual Searchfest, put on by SEMpdx and a load of lovely sponsors. Loyal readers and R. Kelley fanboys (and girls) will remember that my first ever speaking engagement was at the first Searchfest two years ago. The organizers were gracious enough to overlook my profound suckitude and invited me back to speak about link building last year. This time around, they asked me to participate on the blogging panel with Stoney deGeyter and Heather Lloyd Martin. I wasn't sure what to cover since the panel details simply said "Blogging," so I talked about various blogging myths. It seemed to go over fairly well considering it was 9:00 am--I think my half naked pictures of David Hasselhoff helped.
When it comes to finding links, since the dawn of SEO one constant piece of advice has been to look at your competitors links for opportunities. Unfortunately, this means wading through the muck in order to find the gems. How do you gather, organize and prioritize all of those links? Wouldn't it be nice to take a power-hose to all that mud and grime to more easily uncover the best prospects? It's not that difficult. Here's a step-by-step guide for doing just that!
It's pretty easy to thumb someone's comments up or down here at SEOmoz. You just register and away you go. Notice: Reading a post or its comments is NOT a requirement for contributing your opinion via thumb. This is not a situation that is unique to SEOmoz, nor is it something that they can do much about. There’s just no way to enforce the “reading before thumbing rule,” at least not now, but don’t be surprised if some offshoot of iris scanning makes this possible in the future.
Well before 2009 my head was awash with misleading information reading SEO. I was reading PDF after PDF about SEO techniques and just thought to myself, "Will these PDFs actually come in handy and be useful?" 2009 came and I can now say no, except for one. This set came from SEOmoz.org. After reading all the articles on this great website, I built my own website, and this is my story.
The following post is a collaborative effort by myself and David Klein (DK), who does far more Facebook advertising consulting than SEOmoz :-) He recently visited with the Facebook crew and has been helping more online marketers get comfortable and invested in the space.
It started simply enough - and that should have made me suspicious. It was a small job - a friend of my business partner wanted to redo their website. It was a small business website, and a quick search on Google showed ma a great SERP. All the site needed was some updating to improve the design. They were also looking for an easier way to update the site. So, a content management system was to be added. And, the site needed to be added to Google Local search. Easiest things first - Local Search, and the first indication there was a problem.