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Getting Paid Not to do SEO
Rand Fishkin

Getting Paid Not to do SEO

I chatted with a friend in the industry this evening who signed up a consulting client several months ago. My friend has been in touch with the client several times about starting the work, but apart from a couple general questions, they've never used the consulting time they purchased. I was immensely curious about the details and luckily, my friend could share a few specifics. The con...

Creating a Tagline
Rand Fishkin

Creating a Tagline

I recently dug up this article from last summer in BusinessWeek online. Tagline creation isn't something we're experts in, but when you work with a lot of startup web properties or create your own businesses online, you're bound to need one and hiring an agency at $50,000+ isn't always a wise way to spend y...

Don't Count on Search Traffic in Your Ten Year Plan
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Don't Count on Search Traffic in Your Ten Year Plan

I see powerful things in Digg, Slashdot, Stumbleupon, Delicious, Wikipedia, forums of all types, and other sites that attract people because of a common interest or activity. These sites are "communities" of visitors or authors. These sites drive massive traffic in a short blast or massive traffic that is cumulative over time.My guess is that these highly popular ...

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Techmeme's in the Sandbox
Rand Fishkin

Techmeme's in the Sandbox

Just a quick note to those who might think that big names are immune to sandboxing at Google: Techmeme isn't ranking in the first 250 results for its name, despite having one of the tech industry's most robust reputations and a ...

Top Ten Twisted Trends
Rand Fishkin

Top Ten Twisted Trends

I'm fairly sure this is exactly what the Google programming team had in mind when they created Trends - a list of geeky searches that produced humorous graphs. Here goes: #10 - Spending Christmas by YourselfFolks seem to be getting lonely around t...

SEO salary mythbuster!
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SEO salary mythbuster!

Rand's post about SEW Live Seattle 2006 (below) got me thinking (and ranting) about SEO salaries. Below is an quote from what Rand said: Apparently, the lowest entry level SEO position ranges from $40-60K per year...The highest offer he recorded was $315,000 ...

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The Yahoo! vs. AdSense Rumor
Rand Fishkin

The Yahoo! vs. AdSense Rumor

I keep getting bugs in my ear (or little birdies) dropping hints that Yahoo!'s organic search is predisposed against websites serving AdSense. That' s not to say that many sites serving the Google ads don't rank well at Yahoo!, but rather that Yahoo! has some negative associations with AdSense serving content and won't be as friendly as they should be. I've heard this rumor two way...

The videoblog industry and SEO - Part 1
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The videoblog industry and SEO - Part 1

Recently, with the success of YouTube, up to 40 videoblog platforms are trying to grasp a part of their marketshare. But what is it all about? The upcoming articles will be trying to identify how the emergence of videoblogging (aka vlogging) can benefit video amateurs and professionals, as well as SEO marketers, journalists and compani...

Email Campaigns - The Bastard Child of Web Marketing?
Rand Fishkin

Email Campaigns - The Bastard Child of Web Marketing?

For the first time since 2001, we've had a clent request an email campaign via a list broker. They wanted us to identify the right list from the right broker/organization, find the right email software and track via their web analytics. Since we used to do this all the time (before our name was SEOmoz), I felt relatively comfortable jumping back in to the act... until I spent a few hours muddli...