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Long Term Visitor Tracking
Rand Fishkin

Long Term Visitor Tracking

At nearly every SES conference, I hear it mentioned that analytics must track 60-90 days out in order to maintain a close watch on latent visits and conversions. In a meeting I had today with a large non-profit based website, the issue of latent tracking over the longer term came up... My question is - is it valuable to track via IP address over the long haul (100-300 days) or are the changing ...

Canada's Online Sales are Catching Up!
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Canada's Online Sales are Catching Up!

Some new data has just came out of emarketer concerning Canada's online sales. The data refers to "online sales", which includes both sales paid over the web and those occurring offline (as the result of an online visit). Statistics Canada says that private and public sectors increased 38....

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Project Pricing
Rand Fishkin

Project Pricing

I like this piece from Blue Favor on project pricing. Their attitude is very similar to mine when it comes to the subject of client / service provider relations: Today we are going to break an unwritten rule for agencies, we are going to reveal an important ...

Formal Introduction of SEOmoz's Speed Demon - Rebecca
Rand Fishkin

Formal Introduction of SEOmoz's Speed Demon - Rebecca

Shame on me for taking almost 2 months to post on the addition of Rebecca Kelley to our team at SEOmoz. Rebecca started out as an intern through the Univ. of WA and became totally indispensable. She's the kind of person who finishes a week's worth of work in 8 hours, and she isn't yet overwhelemed by multiple projects to manage, she's become our go-to resource for everything from c...

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Where are all the Great Designers?
Rand Fishkin

Where are all the Great Designers?

Many, many folks who contact us are seeking re-development of their website. When Matt doesn't have the time to put together one of his gorgeous designs for them, it's been very tough for me to point people in the right direction to hire a talented designer who can use CSS effectively and create a standards-compliant site (I don't recommend it as much for t...

Country-Specific Targeting
Rand Fishkin

Country-Specific Targeting

When it comes to the search engines and country-specific content or searches, there are several obvious variables the engines use to determine the geography of a particular site or company: TLD (.com or .co.uk or .ca for example) Hosting (Is the site hosted in the UK, the US, Canada?) Inbound links (Are they primarily from US sites, UK ...

All Eyes on You
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All Eyes on You

You may already be familiar with eye tracking, a technology used to conduct marketing and usability tests for websites by examining the vision patterns of users as they view a page... but have you seen it in use? Etre, a company specializing in usability, offers an eye tracking service for clients, and feat...

Off-Topic - IRA Account Recommendations
Rand Fishkin

Off-Topic - IRA Account Recommendations

I'm looking to contribute to an IRA account for the first time this year. Since tomorrow is the deadline for paying into these funds, I thought I'd seek the advice of other small business owners and self-employed folks. Who do you recommend opening an account with? Roth IRA vs. Traditional - good resources/articles on how to choose Investment ...