The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
Since folks are angling a bit for some hardcore SEO knowledge, I thought I'd take a stab at the thorny and often unproductive process of researching keywords in the long tail. The tail of search queries in a given industry is typically not visible via any of the major KW research programs or search engine ad databases (Overture, Google, MSN). In these instances, there is a research method to fi...
For the first time since launch, I've been receiving some negative feedback on certain blog entries, not just from newcomers to the site, but from long-time readers and respected search industry folks. Since the primary purpose of this blog is to provide a hub of information, sharing, news and, on occassion, humor for the SEO community, I thought it wise to ask for an entire thread devoted...
Why, it's the same as MSN's... "Google." But, Yahoo! is fighting back by placing a Yahoo! search box at the top of the SERPs on a Google search: I real...
Although it takes a little while to load, Fresh Logic Studios' Atlas map system is pretty amazing. The application allows for worldwide directions, zooms in with incredible detail and has a very spiffy interface. I did some basic testing to see how robust the system was, and I'd say that with the possible exception of ...
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I have a DVR, so typically nothing comes between me and my stories (seriously, have you seen Lost this season? Waaaaaalt!), especially commercials. I typically watch shows on a delay and fast-forward through the annoying onslaught of advertisements. Lately, though, I'm a bit ashamed to say that I've actually been rewinding the DVR to catch the new M...
Many of the client issues we've been working with recently have centered around canonicalizing, re-directing and structuring URLs for content. Marketing, sales, executives and IT departments all seem to have a unique viewpoint on these matters, making compromise and agreement especially difficult. For the purposes of this post, I'll focus solely on the "best practices." ...
I just can't put the rhythmic tunes of Julie Andrews into an SEO myths post, try as I might. But, the content's here... so let's have at it - these aren't the top 10 SEO myths, they're the... Top 10 "obscure" SEO myths: #10 - Submitting to hundreds of "minor search engines" is the only way to boost "...
Hey,If you have not seen Google Trends yet, better get over there right now and sniff around. It is exactly like Zeitgeist but you can type in any term that you want and see a whole lot of really cool data.For example....
SEOmoz has recently been interviewing applicants for a web developer position. Prior to conducting the interview, I wrote up a list of technical questions I wanted to ask. After interviewing, I decided to build upon this list and put together a larger one that everyone could use - both for interviewers and interviewees....
I've been working on a site audit for the past week or so and have come to an exhaustively thorough section regarding usability and accessibility. While I'm not denying that this sort of information is extremely valuable when optimizing a website, my question to you guys is how much information is too much? How much information about making a site disabled user-friendly should a client receive? Ho...
Next Friday, in Seattle's Hotel Monaco, the SearchEngineWatch crew, including Danny Sullivan, Joseph Morin, Elisabeth Osmeloski (our esteemed organizer), Dana Melick, Heather Lloyd Martin, myself and several reps from each of the major search engines will be presenting to a small audience on SEO, SEM & website marketing. It's called ...
Bare Naked App kindly pointed out that Skype's home page is one of the most compelling, well written homepages ever created. They properly target their audience, make the site fun, easy-to-learn and hard to resist. And, to top it off, the video walkthrough of Skype's service is pr...
Rand's Warning: This post is very long, very personal and, while highly informational, doesn't contain many tips on how to perform SEO or get your content or your site in front of the right people. What it does contain is a bit of history about our business here at SEOmoz and a sharing of the issues we're struggling with for the future. Why ...
One of the best forum threads I've read in a long time is in progress at Cre8asite. Started by Kim Krause Berg herself, innocently enough with a post about women equalling men online in pure numbers (though it would appear from the latest eMarketer numbers that ...