Skip to content

Cyber Sale: Save big on Moz Pro! Sign up by Dec. 6, 2024

Search engines 5511dd3

Recipe Refinement Queries at Google

Rand Fishkin

The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.

Table of Contents

Rand Fishkin

Recipe Refinement Queries at Google

The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.

I couldn't find a good recipe for Chinese Beef & Broccoli at Epicurious this weekend, so I headed to Google, where, lo and behold, they have what appears to be another new feature - query refinement via recipes. I may have just been busy when the search blogs reported on this, but I can't seem to find it in archives at SEW or SERoundtable, either, so maybe it is new. Screenshot below for "chinese recipes":

Chinese Recipe Search at Google

Query refinement is something that has been used for years by image search sites like Getty and travel or destination service finders, but the major search engines have generally shyed away. I'd like to see this test succeed, not because it will make SEO any easier (it will actually pull value into the tail of keyword searches, IMO), but because it makes for a smarter, better search experience.

BTW - Check out that last option in the search box... Does anyone know what "massa de yakisoba" is?

UPDATE: Looks like the results are courtesy of Google Base...

Back to Top

With Moz Pro, you have the tools you need to get SEO right — all in one place.

Read Next

Google HCU: What Can You Do? — Whiteboard Friday

Google HCU: What Can You Do? — Whiteboard Friday

Oct 18, 2024
The Helpful Content Update Was Not What You Think

The Helpful Content Update Was Not What You Think

Sep 05, 2024
How to Optimize for Google's Featured Snippets [Updated for 2024]

How to Optimize for Google's Featured Snippets [Updated for 2024]

Aug 20, 2024

Comments

Please keep your comments TAGFEE by following the community etiquette

Comments are closed. Got a burning question? Head to our Q&A section to start a new conversation.