Introduction

We'll often rattle off various metrics quite casually in conversation, but it's easy to forget that others (such as your clients!) might not know whether these are big numbers or small ones. For example: "We've just published a guest post on a site with Domain mozTrust 5.67. Mr_Gadget mentioned it to his 64 thousand followers, and it managed to get over 1,000 Diggs."

This post should be useful to anyone who needs to orientate themselves around such numbers. The Website Benchmarks section shows metrics for around half a dozen sites from ten different niches (based on the list originally prepared for comparing SEOMoz Trifecta data.) This is followed by Social Media Benchmarks, to give an idea of the impact and influence of votes and people on three popular social websites.

Links and Traffic: Website Benchmarks

This section uses three particular metrics:

• Domain mozRank: the strength of a website, based on the sites & pages that link to it,
• Domain mozTrust: the trustworthiness of a website, based on links from trusted sites & pages,
• Unique Vistors: Compete.com's estimate of the number of monthly unique visitors to a site.

N.B.: The 'moz' metrics use data exposed by SEOMoz's Linkscape, and are on an exponential scale from 0 - 10. Data collected in 2006 suggested that the no visitor metric - Compete included - could be used to precisely estimate unique visitors to blogs at the time.

Social Media Benchmarks